A Well-Designed Business® | Interior Design Business Podcast
LuAnn Nigara
1141 episodes
4 days ago
In today's world being a talented interior designer isn't enough to ensure that you have a profitable and successful business. Design school curricula doesn't always equip you with the business skills to have your interior design business be everything you imagined it would be! A Well-Designed Business® is here to fill in the gaps and give you real live business skills from some of the top interior designers. Your host, LuAnn Nigara shares her 40 years of success in the interior design industry, and she finds the most successful guests to share their interior design business best practices. This podcast is sponsored by Kravet Inc and Mydoma Studio.
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In today's world being a talented interior designer isn't enough to ensure that you have a profitable and successful business. Design school curricula doesn't always equip you with the business skills to have your interior design business be everything you imagined it would be! A Well-Designed Business® is here to fill in the gaps and give you real live business skills from some of the top interior designers. Your host, LuAnn Nigara shares her 40 years of success in the interior design industry, and she finds the most successful guests to share their interior design business best practices. This podcast is sponsored by Kravet Inc and Mydoma Studio.
1123: Ali Faulkner: What to Do When a Client Says “No”: Lessons from a Lost Design Proposal
A Well-Designed Business® | Interior Design Business Podcast
1 hour 16 minutes
2 months ago
1123: Ali Faulkner: What to Do When a Client Says “No”: Lessons from a Lost Design Proposal
Today with Ali Faulkner
Welcome to a Well-Designed Business. We’ve talked before about conducting an autopsy of a project—looking back and figuring out exactly what went right, what went wrong, and where to improve.
But what about conducting an autopsy of projects that you didn’t win? My guest today, Ali Faulkner of AEF Interiors, lost several bids in a row, and decided to make a big change; she reached out to those potential clients and asked for feedback afterward.
Ali is sharing the exact questions she asked and how they changed everything for her business.
Ah-Ha Moments
“I realized I was chasing what everyone else wanted to chase rather than what I actually needed to be profitable and continue to build my business.” -Ali
"You get a quote to do a roof. One guy is 20K, one guy is 30K and the other guy is 35. Like I'm sorry, who's even thinking about the 20K guy? You're just like, you're off the list, right? Because... you automatically distrust the 20." - LuAnn
A Big THANK YOU to Today’s Podcast Sponsor:
Revelwoods
Other Shows Mentioned:
AWDB #768 Jaipur Living: A New Collaboration with Kate Lester
AWDB #790 Rick Campos: Design Biz Survival Guide- The Answer to All Your Business Questions
#803 Power Talk Friday: Amber De La Garza: Productivity is Personal – How to Create Systems that Will Work for You!
AWDB #856 Enrique Crespo: Describing His Type-A Personality Mindset
AWDB #1059 Rachel Usher: Creating Community and Strength in the Interior Design Industry
Other Resources:
https://www.thebusinessofinteriors.co.uk/podcast
https://designbizsurvivalguide.com/podcast-for-interior-designers/
https://designbizsurvivalguide.com/retreat-registration/
https://www.thebusinessofinteriors.co.uk/2025-community-summit
This podcast supports the Savvy Giving Design Coalition. Learn more about it here!
AWDB #717 Susan Wintersteen: Interior design firm standards in a nonprofit passion project
AWDB #164: Susan Wintersteen- Savvy Giving by Design
A Well-Designed Business® | Interior Design Business Podcast
In today's world being a talented interior designer isn't enough to ensure that you have a profitable and successful business. Design school curricula doesn't always equip you with the business skills to have your interior design business be everything you imagined it would be! A Well-Designed Business® is here to fill in the gaps and give you real live business skills from some of the top interior designers. Your host, LuAnn Nigara shares her 40 years of success in the interior design industry, and she finds the most successful guests to share their interior design business best practices. This podcast is sponsored by Kravet Inc and Mydoma Studio.
