Summer Yong helps businesses to enhance their digital marketing performance through converting direct-response video ads. He is the Founder of Mimshach Marketing. Mimshach Marketing is founded with the purpose to help businesses spread and grow with visually captivating videos that not only set trends but also drive measurable results. They specialise in crafting direct response videos that captivate audiences and, more importantly, convert views into revenue. Being one of my first friends to get married, we also discuss balancing both his career and his married life! Timestamps 0:40 What is MimShach? 1:40 7-minute episode podcast 2:35 How church shaped Summer 3:55 How did Summer start? 8:50 How Summer started his business from free services 12:20 Paid Advertising vs Performance Marketing 15:05 How do big businesses advertise? 17:00 Summer’s magic formula 20:25 How would brands approach Summer for their services 23:15 What would Past Summer think of Present Summer 24:10 How did he grow from Past Summer to Present Summer? 28:10 Best business owner’s advice 29:50 A mistake people should know about 31:55 Summer’s marriage and how it came about 35:10 What’s changed after marriage 36:50 What’s Summer's advice to his younger self? Connect with Summer! https://www.instagram.com/summeryong.kc/ https://www.instagram.com/mimshachmarketing/ About the Host Elton! https://www.linkedin.com/in/elton-lim-a45868192/ https://www.instagram.com/eltonlim_/