Discover the journey of how Braden transitioned from a small family business to a digital marketing expert.
He shares insightful experiences from his career, including key strategies in paid advertising, the importance of branding, and the evolving landscape of marketing in the digital age.
Key points covered in this episode include:
1. The significance of data-driven decisions in performance marketing and how it can lead to substantial growth.
2. Understanding branding in the current surplus economy and its necessity for standing out in a crowded market.
3. Tips for aspiring marketers and business owners on the fundamentals to prioritize before scaling.
By the end of this episode, you’ll gain a clearer understanding of the multifaceted realm of marketing, along with practical advice that could shape your approach to branding and advertising.
Timestamps:
00:00 - Introduction
01:44 - Braden's Journey into Marketing
04:30 - Skills for Aspiring Marketers
08:45 - Insights from Lazada Experience
12:27 - Navigating Digital vs. Traditional Marketing
15:50 - The Role of Community in Marketing
20:15 - Key Elements in Branding
29:00 - Using Data to Enhance Creativity
35:02 - Closing Thoughts and Advice
About the podcast:
Hello listeners, this is the A to Z Podcast, your go-to space for real, unfiltered conversations with the Gen-Z and other Generations who are rewriting the rules.
Hosted by Elton, a Zillennial figuring out life and career in real-time, we dive deep into the wins, failures, mindset shifts, and everyday moments that shape the Gen-Z journey.
Each episode brings you honest stories, practical insights, and fresh perspectives to help you grow in business, career, and life—one podcast at a time.
About Braden:
Braden Tan is the Marketing Lead at Prism+ and former Performance Marketing Lead at Lazada. He is a Full-stack digital marketer with 7 years primarily E-commerce Brands. He once had managed over $1.8m monthly spent on Paid Ads.
Braden is a daVinci marketer creating great marketing work from with both psychological and engineering approach. He also helps ambitious brands grow with clarity, precision, and profit — combining deep brand positioning with high-ROI ad execution.
Connect with Braden on LinkedIn: https://www.linkedin.com/in/braden-tan-%E9%99%88%E5%AE%B6%E9%9D%96-665704255/
About Elton:
I’m a podcast producer and speaker passionate about bridging generational gaps — especially helping companies understand and engage Gen Z in meaningful ways.
Gen Z is here to change the world — but how can we connect them with the people who can truly make change? That’s the challenge I work to solve.I partner with marketing and sales teams to build thought leadership and humanize their brand through strategic podcasting and intergenerational communication.
From concept to post-production, I guide clients with clarity, creativity, and consistency.I’ve worked with corporate training organizations like MQ Training and Koo Lily, as well as SHRDC in the manufacturing sector.
I’ve produced and contributed to podcasts such as The Asian Century Podcast, 4 Se-Ibu, and A to Z Podcast. Whether you're launching a podcast to grow your audience, improving workplace synergy across generations, or exploring new ways to share your story — I’m here to help.🎤
Let’s connect. I’m always open to collaborating with forward-thinking brands, training providers, and podcast enthusiasts.
Connect with the host Elton on LinkedInhttps://www.linkedin.com/in/elton-lim-/