From Story to Strategy — Building Brands That Travel with Aprille Thomas

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A Talking Point: Conversations that Shape the Caribbean Narrative

Thomas.A Public Relations Ltd.

14 episodes

1 week ago

Culture meets commerce in this new podcast. Real voices from the Caribbean will inspire and educate us as we discuss the stories and strategies shaping the region's future. The diversity of our guests embodies the makeup of the Caribbean—taking us from the boardroom to the performing arts stage, where we'll learn directly from those making a difference in their walks of life. Together, we'll explore how the Caribbean is not just telling its own story but exporting its culture, creativity, and influence to the global stage, and showing the world what it truly means to be West Indian.

Society & Culture

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Society & Culture

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From Story to Strategy — Building Brands That Travel with Aprille Thomas

A Talking Point: Conversations that Shape the Caribbean Narrative

40 minutes 23 seconds

2 months ago

From Story to Strategy — Building Brands That Travel with Aprille Thomas

How do you turn a Caribbean story into a global brand?In this episode of A Talking Point, PR strategist and Thomas. A Public Relations founder Aprille Thomas joins host Tracy Fowler for a behind-the-scenes look at the storytelling blueprint behind successful tourism and cultural campaigns.With experience spanning luxury hospitality, national festivals, and international PR, Aprille breaks down:How to build a narrative that resonatesThe balance between authenticity and aspiration in brand storytellingWhy PR is about strategy, not spinWhat Caribbean brands need to compete globallyWhether you're in government, culture, or creative business, this episode will challenge how you see PR.Credits: Hosted by Tracy FowlerProduced by Thomas.A Public Relations (@thomas.apr)Distributed by Barbados TODAY (@barbadostoday) / BT Lifestyle (@btlifestylebb)

For more information, visit www.thomasapr.com.