In this episode, Emilia Janis, Partner Program Manager at Oneflow, shares her insights on why every company, especially SaaS companies, should have a partner program. Emilia emphasizes the importance of leveraging your network and ecosystem to accelerate growth and create happier customers. She discusses the organic development of Oneflow's partner program, the need for aligning goals with partners, and the key role of active listening and understanding in building successful partnerships. Emilia also highlights the concept of "nearbound" revenue and the value of involving multiple teams from both organizations to create strong partnerships. Finally, she emphasizes the need to invest dedicated resources into partner programs and embrace the uncertainties and challenges that come with building successful partnerships.

Key Takeaways:

1. Every SaaS companies should have a partner program to leverage their network and ecosystem for faster growth and happier customers.

2. Aligning goals with partners and actively listening to their needs and objectives is crucial for building successful partnerships.

3. Involving multiple teams from both organizations fosters stronger partnerships and creates advocates for your product or solution.

4. Keep the partner program simple and transparent, avoiding overcomplication and focusing on meaningful collaboration.

5. Invest dedicated resources into your partner program to see significant results and consider partnerships as a key revenue stream alongside outbound and inbound efforts.

Connect with Emilia here: https://www.linkedin.com/in/emilia-janis-4815b8108/

Connect with Andreas here: https://www.linkedin.com/in/andreaskongstad/

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