Packaging design and advertising are two very different media.
Clearly both have to be singing from the same brand hymn sheet with regards the tone of voice and visual aspect that are used.
As I’ve discussed before it’s incredibly important for brands to ensure consistency across all consumer touchpoints, but what happens when the pack design starts to mimic the behaviour of advertising or an instagram post?
Can that ever work or is it simply the wrong canvas?
Today I want to discuss a piece of packaging that I feel suffers from this a little and in doing so dilutes the overall impact on the shelf, so this week will be looking at Ecover washing up liquid. Each week, ‘a slice of’, will take a look at a supermarket brand and critique the pack design to find out what works, or doesn’t. What makes you desire them, or even hate them? Importantly what makes us put them in our shopping basket! I plan to keep the podcast to around five minutes each, and I’ll include some voice message comments that have been sent through about the packs from my LinkedIn page. You can find our contact details below: Alan Gilbody on Linkedin: https://www.linkedin.com/in/alangilbody/ Slice Design Company website https://slicedesign.co.uk #packagingdesign #packdesign #packaging #branddesign #branding #srp #ecover #detergent #advertising #washingup