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In this episode of A Productive Conversation, I welcome Ben Amos—video strategist, producer, international speaker, and author of Engage: The Definitive Guide to Video Strategy for Business. Ben has helped brands and entrepreneurs around the globe cut through the noise and connect with their audiences through intentional video.
We dig into why strategy must come before tactics, how to identify your ideal audience, and the real role video can play in building relationships that convert. This isn’t about shiny equipment or the latest platform—it’s about clarity, focus, and showing up with purpose.
Six Discussion Points
Three Connection Points
Talking with Ben reminded me that video doesn’t need to be overwhelming. With a strategy-first mindset, it becomes less about keeping up with trends and more about connecting with the right people at the right time. Whether you’re starting fresh or rethinking your current approach, Ben’s insights are the kind that can change how you view video in your work.
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