Remember the days, Howard Jacobson implores us, when we got on fine with 'very'?

Today, Howard argues, 'very’ is not ‘very’ enough for the times we live in.' In its place, 'incredible' and other supersized words, spreading 'verbal chaos.'

Howard reflects on the dangers of over-inflated language, 'where words prance about without their clothes, shouting obscenities.'

Producer: Adele Armstrong Sound: Peter Bosher Production coordinator: Gemma Ashman Editor: Richard Fenton-Smith