🎙️ Welcome to "8 With a Teammate," the podcast that dives into the challenges, opportunities, and real-world strategies that frontline sales leaders need to excel. This is your space for actionable insights, expert advice, and inspiring stories from the trenches of sales leadership.
Today’s guest is Craig Clark, the Chief Marketing Officer at Nitrogen Wealth, and a game-changer in the world of SaaS marketing and sales alignment. Craig doesn’t just talk about collaboration—he lives it. From carrying a quota to building seamless partnerships between sales and marketing, Craig has developed a proven playbook for driving pipeline, fostering team success, and creating a culture of accountability. In this episode, we’ll explore how Craig’s unconventional approach blends traditional marketing practices with innovative strategies to deliver measurable results.
Whether you’re a seasoned leader or stepping into a management role for the first time, this episode will leave you with fresh perspectives on aligning teams, improving communication, and achieving your most ambitious sales goals.
Grab your notepad and settle in—it’s time for another impactful conversation on "8 With a Teammate."
🔗 Want to dive deeper into sales leadership strategies? Visit TheRallyCall.com for exclusive resources, tools, and content to help you succeed.
🎙️ Welcome to "Eight with a Teammate," brought to you by The Rally Call! 🎙️
This series is dedicated to helping frontline sales leaders become their best by exploring cross-functional collaboration and leadership insights. Each episode, we bring on functional leaders from various roles to share their perspectives on working with sales and driving revenue growth.
Today, we're thrilled to have Roger Sandborn, Chief Technology Officer at MTab, join us. MTab builds the world's leading insight management system, helping businesses dive deep into market analytics and gain actionable insights.
In this episode, Roger shares his experience as a product and technology leader, collaborating with sales teams to align strategy, overcome challenges, and create a "virtuous cycle" of feedback that benefits the entire organization. Whether you’re a seasoned sales leader or just starting out, Roger’s insights on balancing tactical decisions with long-term strategy, fostering a collaborative culture, and aligning with broader business goals are invaluable.
So, grab a notebook and get ready to level up your sales leadership game. Let’s dive in!
Podcast Synopsis: Eight with a Teammate – Lori Aizer
In the inaugural episode of Eight with a Teammate, host Jon Feldman chats with Lori Aizer, a seasoned marketing leader and fractional CMO, about building effective sales-marketing partnerships. Lori shares her philosophy as a "sales-driven marketer," emphasizing that marketing’s ultimate role is to drive revenue by aligning activities with sales goals. She discusses how collaboration, trust, and respect between sales and marketing leaders are essential for organizational success.
Key topics include:
Lori also reflects on how sales-marketing dynamics have evolved and offers actionable insights for creating a unified approach to achieving revenue success. A must-listen for leaders looking to bridge gaps and strengthen their sales and marketing synergy.
In this powerful finale of The Rally Call's 8 With a Great series, hosts John Norris, Jon Feldman, and Mike Lidin reflect on the incredible conversations that have shaped this journey. Together, they distill key themes and takeaways from their interviews with some of the brightest sales leaders in the industry.
Here’s what you’ll hear in this episode:
The conversation also explores themes like cross-functional collaboration, the importance of setting expectations, and personal stories of learning through trial and error. It’s a candid and inspiring look into the realities of leading a sales team.
Plus, a Sneak Peek!
Get a preview of the upcoming 8 With a Teammate series, where the hosts will sit down with cross-functional leaders—marketing, finance, product, and more—to explore how sales leaders can work better with their peers to drive results.
If you’re looking to grow as a sales leader or want to understand what separates good managers from great ones, this episode is packed with insights you won’t want to miss.
Catch it now on TheRallyCall.com or wherever you listen to podcasts!
In the finale of the "8 With A Great" series, host Jon Feldman wraps up with a conversation featuring Matt Weston, a seasoned sales leader from the White Rock, South Surrey area.
With deep respect for Matt’s approach and insights, Jon explores Matt’s journey from individual contributor to frontline sales manager, discussing the motivations behind his career shift and the challenges he encountered along the way.
Listeners gain valuable insights into Matt’s leadership philosophy, which includes setting clear expectations, building strong internal networks, and focusing on coaching over controlling. Matt shares the importance of objectively evaluating deals and empowering his team to reach their full potential.
This closing episode of the series is packed with practical advice and relatable stories, providing essential guidance for anyone stepping into a sales management role. Jon’s admiration for Matt’s thoughtful approach to leadership shines through, making this a fitting and insightful conclusion to the "8 With A Great" series.
Host Mike Lidin welcomes us back to "8 With a Great," where today’s guest, Morgan Gunderson, takes us on a journey through her career in sales leadership. From her roots as a marketing coordinator to stepping into management at Databricks and her current role at Routable, Morgan shares insights on transitioning from SDR to SDR manager and the strategic mindset needed for success.
Throughout the episode, Morgan opens up about the challenges and rewards of sales management, touching on how the ever-changing sales landscape impacts her team and how she keeps them motivated despite the noise. She highlights her "get things done" superpower, as confirmed by her team, and dives deep into how focusing on foundational skills and clear messaging are key in sales development.
Morgan also shares invaluable advice for aspiring sales leaders, stressing the importance of taking ownership and mentoring before stepping fully into management. Join her on this episode of "8 With a Great" for a real look into frontline sales leadership, and discover the tools to elevate your own approach at TheRallyCall.com
In this 8 with a Great episode, host Mike Lidin interviews Kyle Gunderson, a frontline sales leader from Scottsdale, Arizona. Kyle shares his journey from high-performing SDR to SDR manager, a pivot he initially resisted but later embraced as a chance to impact others.
Kyle’s management style emphasizes trust, providing guidance while allowing space for team autonomy. He discusses the challenge of “managing up,” aligning his team’s progress with executive priorities, and offers advice for new managers: invest in knowing your team beyond just their work roles. Kyle ends by nominating his wife, also an SDR manager, as a future guest for the show.
This episode is packed with actionable insights for frontline leaders looking to foster high-performing, motivated teams.
In this episode of 8 with a Great, Jeff Brandwein discusses his instinctive approach to sales leadership, highlighting the importance of understanding individual team members and fostering strong relationships. He shares that while maintaining motivation can be challenging, he embraces his responsibility to lead by example.
Jeff believes in a "player's coach" mentality, where leaders support and invest in their team’s success. He emphasizes the dual role of motivating while guiding team members through personal and professional challenges, especially those earlier in their careers.
When advising aspiring sales leaders, Jeff stresses that effective leadership is about doing the right thing rather than being right, drawing on examples from influential figures like Steve Jobs. He encourages leaders to create an environment where their team can learn and grow together.
Let go!
Welcome to another episode of 8 With a Great! Today, we’re joined by Mike Elliott, a seasoned sales leader hailing from Toronto, Ontario. Mike’s journey into sales leadership was anything but typical—after 12 years of crushing it as an individual contributor, he was unexpectedly thrust into management at Meltwater. While he initially hesitated, Mike embraced the challenge, using it as an opportunity to push beyond his comfort zone and grow as a leader.
In this episode, Mike shares how he prepared for the transition by diving into books like The Sales Development Playbook and Leadership Strategy and Tactics, and how podcasts and constant feedback helped shape his leadership style. He’ll take us through his leadership philosophy, emphasizing the power of servant leadership, empathy, and involving the team in key decisions.
Mike also opens up about the challenges he faced, from balancing short-term targets with long-term strategy to navigating the complexities of managing people. You’ll hear about his “sales leadership superpower”—humility and vulnerability—and get his valuable advice for new leaders.
This is an episode packed with insights, so get ready to learn from a true sales pro who leads with heart and strategy. Let’s dive in!
On today’s episode of "8 with a Great", we sit down with Kevin Baumgart, a seasoned sales leader from Milwaukee, Wisconsin, who’s transformed the sales game one step at a time.
Kevin shares his journey from being the first hire at a startup—wearing all the hats—to building and managing a sales team of 50! We dive into:
If you're in sales leadership or thinking about taking that step, this episode is packed with insights you won’t want to miss!
Tune in now and discover how Kevin’s evolved his leadership style to empower teams and drive success.
In this episode of 8 with a Great, Mike Lidin sits down with Alex Brennan, a seasoned sales leader from North Vancouver, Canada. Alex shares his journey from an Account Executive to a leadership role in a growing company, expanding from 25 employees to over 250 worldwide. He discusses the challenges of transitioning from peer to boss, the value of learning from mistakes, and the importance of developing a leadership style that supports growth and team success.
Alex also shares practical advice on navigating conflict, the power of addressing challenges head-on, and his leadership superpower: urgency in getting things done. Tune in to hear his thoughts on maintaining high standards, creating a strong sales culture, and how change management has shaped his career. Whether you're an aspiring leader or a seasoned pro, Alex's insights offer valuable takeaways for everyone in sales leadership.
On this episode of "8 With a Great," Jon Feldman interviews Jason Lo, a seasoned sales professional turned manager, sharing his journey and insights.
Jason, currently residing in Burnaby, British Columbia, transitioned from a top-performing account executive to sales management after 15 years in the field. His move was driven by a vision to eventually lead an entire sales organization as a CRO or VP.
In this episode, Jason shares:
Join us as we explore Jason's experiences, from building strong client relationships to navigating the high-stress world of sales management. Whether you're an aspiring leader or a seasoned professional, you won't want to miss Jason's practical wisdom and career insights.
Let's dive in with "8 With a Great" featuring Jason Lo!
In this Eight with the Great episode, host Jon Feldman interviews Paul Moriarty, a sales manager who transitioned from rugby coaching in Ireland to leading SaaS sales teams in Vancouver. Paul shares how his passion for coaching inspired him to pursue sales leadership and the lessons he's applied from the field to the boardroom.
He discusses the importance of goal-setting, fostering accountability using the Oz Principle, and building trust within teams. Paul also touches on the biggest challenge for new sales managers: time management and prioritization in a fast-paced environment.
Key Takeaways:
Paul’s insights offer valuable advice for sales managers at any stage.
In this episode of 8 with a Great, host Jon Feldman sits down with seasoned sales leader Alan Sanderson to uncover the keys to building a successful sales career and transitioning into management.
Alan shares his journey from an inside sales representative to a top sales leader, emphasizing the importance of communication, mentorship, and navigating the challenges of leading both small and large teams. Listen in as he breaks down the critical lessons he's learned, including how to coach diverse sales teams, develop leadership skills, and the importance of empathy in delivering tough feedback.
Whether you're an aspiring sales manager or a seasoned pro, Alan’s advice on fostering success, hiring the right people, and adapting your leadership style to different personalities will provide invaluable insights for your journey. Plus, find out what Alan’s "sales leader superpower" is and why it has been instrumental in his career.
In this episode, we sit down with Sean Zuberbier, a seasoned sales leader from Surrey, BC, who shares his journey from selling software at Crystal Decisions to becoming a successful CRO.
Sean discusses the challenges of transitioning into leadership, the importance of trusting your team, and how he learned to manage expectations across all levels of an organization. He also reflects on the value of believing in your team’s potential and offers actionable advice for first-time sales managers. Tune in to hear Sean’s insights and his nomination for the next guest on "8 with the Great."
In this edition of "Eight with a Great," host Mike Lidin sits down with Adam Davey, a seasoned sales leader based in Denver, Colorado.
Adam’s journey into sales management began after a successful career as an individual contributor, which led him to join a startup as its first salesperson and build a sales team from scratch.
In their conversation, Adam shares his insights on transitioning from sales to leadership, the importance of observing and learning from others, and the challenges of translating high-level goals into actionable plans. He highlights the value of networking and being open to learning from fellow leaders and provides practical advice for first-time sales managers.
Enjoy!
Welcome to another exciting episode of "8 with the Great." Today, host Jon Feldman is joined by Warren Hopwood, a distinguished sales manager based in North Vancouver, British Columbia. Warren, who made a notable transition from a successful sales representative to a leadership role at Galvanize, shares his journey and the motivations behind his career shift.
In this episode, Warren discusses how his early experiences, including coaching minor hockey, shaped his approach to sales management. He offers insights into his favorite resources for leadership development, such as The Qualified Sales Leader and The Accidental Sales Manager. Warren also highlights a key lesson from a mentor about handling mistakes in the professional realm and reveals his “superpower” of crafting impactful emails that drive results.
Tune in to learn about the challenges of balancing team dynamics with upper management expectations, and get Warren’s advice for new sales managers eager to make a difference..
Don’t miss this inspiring conversation on "8 with the Great."
In this episode of "8 With a Great," host Jon Feldman interviews Randall Isaac, a distinguished sales leader based in Vancouver, British Columbia. Randall is a seasoned sales manager with a notable career spanning over three decades. He currently serves as a Vice President of Sales at Arpyse, where he leverages his extensive experience in sales leadership and management.
Randall began his tech career at Crystal Decisions, where his exceptional performance as a sales rep led to his promotion to management. Throughout his career, Randall has been recognized for his ability to inspire and support his teams, creating environments that emphasize personal strengths and collective success.
In the podcast, Randall shares insights on his management philosophy, the challenges of transitioning from a peer to a manager, and the importance of fostering a positive work culture. He also offers practical advice for new managers.
Tune in to hear Randall’s expert perspectives on effective sales leadership and team development.
In this episode of 8 with the Great, Jon Feldman sits down with Suzanne McIvor, a sales leader based in Vancouver, BC. Suzanne’s transition from a top-performing individual contributor to a successful sales manager is a fascinating story of growth and opportunity.
Suzanne shares how a mentor's confidence in her potential set the stage for her leadership journey and offers insights into the challenges of balancing upward and downward pressures in sales leadership.
Tune in to hear Suzanne’s advice for first-time sales managers, including the importance of managing expectations and understanding the diverse capabilities of your team.
Don’t miss this engaging conversation filled with practical wisdom and inspiring stories from a seasoned sales leader.
Listen now and get inspired!
Welcome back to The Rally Call! In today’s episode, hosts Jon Feldman and Mike Lidin are thrilled to once again welcome Rosa Yapouri, a leading expert in sales transformation. Rosa is back to share her deep insights into building and leading successful sales teams.
In this episode, Rosa delves into the journey of first-time sales managers, offering invaluable advice on avoiding common pitfalls and the challenges of transitioning from individual contributor to team leader. She discusses the critical importance of empowering team members with autonomy and highlights how new leaders can avoid the trap of imposing their own methods on diverse teams.
Rosa also shares practical tips on managing time effectively, balancing coaching with administrative duties, and fostering an environment where sales reps can thrive. With her focus on questioning techniques and self-discovery, Rosa offers a fresh perspective on how sales leaders can evolve from top performers to impactful mentors.
Tune in to hear Rosa’s expert advice and gain actionable strategies to elevate your sales leadership skills!