The Rise and Fall of My $50,000 per Month Membership Business

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A Podcast for Coaches

Mark Butler

49 episodes

4 months ago

A Podcast for Coaches shines a light on one of the most elegant, underrated business models in the world: one-on-one coaching. Mark Butler hosts the show, and he's been a coach and advisor to every kind of online business you can think of, having helped businesses earning everything from $0 to $25,000,000+. Although Mark believes every online business model has merit, he worries one-on-one coaching is viewed as a stepping-stone business for people who aren't ready or able to scale. But it's not true, and A Podcast for Coaches sets out to show people--through clear teaching and rich, current stories of successful coaches who love their business--that one-on-one coaching is one of the most gratifying and lowest "hassle-per-dollar" businesses in the world.

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Entrepreneurship

Business,

Marketing

The Rise and Fall of My $50,000 per Month Membership Business

A Podcast for Coaches

35 minutes

1 year ago

The Rise and Fall of My $50,000 per Month Membership Business

I've been wondering whether a membership model would be the best way to set up a practice space for coaches (discussed a few episodes back). You may not know that between 2009 and 2012 I ran a membership with a partner that had as many as 1,700 members. About seven years ago I recorded a retrospective of the whole experience. Today I listened to it and, although I don't agree with everything I said in 2017, there's a lot of gold in it. Today I thought I'd share it with you.

Announcement: On May 1 I'm holding my first "Office Hours with Mark". Office Hours creates space and time for my fellow coaches to connect with me and get support. Go to https://mrkbtlr.com/office-hours to opt in for details.