Our guest today is an absolute icon in the canine welfare world, for many reasons. In 2014, he founded I Pity the Bull, an organization that is dedicated to providing education about responsible pet ownership, spay and neuter, and improving the communication between dog and human. I Pity the Bull was inspired by a pit bull girl named Penny Lane as an effort to reverse negative stereotypes around this breed of dogs. John's belief is, just as a human is a human before their race, a dog is a dog first before their breed. Their mission, and this is a powerful one, educate, advocate. and never discriminate. Goes beyond dogs, which is why you will not only find John and his team working with rescues and animal shelters, but also in schools with their educational program as well as out in the community assisting the unhoused and others in need.