Behind every iconic watch there’s a timeless story. Welcome to A Matter of Time, a podcast by TAG Heuer.
Hosted by Nicholas Biebuyck, Heritage Director at TAG Heuer, we dig into our archives to bring you untold stories of our watches and how they have influenced sport and popular culture through time. In the first season, we explore the enduring legacy of the TAG Heuer Carrera.
Hop into this time machine and discover how everything is simply A Matter of Time.
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Behind every iconic watch there’s a timeless story. Welcome to A Matter of Time, a podcast by TAG Heuer.
Hosted by Nicholas Biebuyck, Heritage Director at TAG Heuer, we dig into our archives to bring you untold stories of our watches and how they have influenced sport and popular culture through time. In the first season, we explore the enduring legacy of the TAG Heuer Carrera.
Hop into this time machine and discover how everything is simply A Matter of Time.
2021: TAG Heuer x Porsche - an alliance forged by innovation
A Matter of Time
8 minutes 40 seconds
2 years ago
2021: TAG Heuer x Porsche - an alliance forged by innovation
Season 1: The TAG Heuer Carrera |
This episode focuses on the special relationship between Porsche and TAG Heuer and their official partnership in 2021. While it’s by chance that the name ‘Carrera’ is central to both brands, their passion for technology and innovation is what made them destined for collaboration.
Image: TAG Heuer Carrera Porsche, Reference CBN2A1F
Show notes:
0:35 TAG Heuer & Porsche: a shared history of innovation
1:03 Young entrepreneurs: Edouard Heuer and Ferdinand Porsche
1:19 Carrera: A shared origin story
1:49 Products that perform under pressure
3:13 1969: Launch of autochronograph & Porsche 917
4:17 1980s: Heuer x McLaren
4:32 1983: McLaren x Porsche
5:17 1990s: both companies go through organizational restructuring
5:31 1996: Carrera relaunch and Porsche 911 new generation
A Matter of Time
Behind every iconic watch there’s a timeless story. Welcome to A Matter of Time, a podcast by TAG Heuer.
Hosted by Nicholas Biebuyck, Heritage Director at TAG Heuer, we dig into our archives to bring you untold stories of our watches and how they have influenced sport and popular culture through time. In the first season, we explore the enduring legacy of the TAG Heuer Carrera.
Hop into this time machine and discover how everything is simply A Matter of Time.