In this episode you’ll hear:

·     All about subject lines – what not to do

·     How sounding too ‘salesy’ can be detrimental

·     A little on GDPR and it’s importance

·     Thinking about why people sign up to email lists – what are they getting in return?

·     How offering something of value is imperative in your email marketing campaign

·     Using social media for opt-ins

·     Sign ups

·     Frequency of emails: how often should you be sending them?

·     How to keep unsubscribes to a minimum

·     About open-rates

·     How the layout and content within your email is what will keep people reading it

·     Building email lists

Hosted on Acast. See acast.com/privacy for more information.