In this episode you’ll hear:

·     How to get from ‘A– B’ – taking a look at where you are now, to where you want to be. Looking at what steps it takes to get there and how to build a ‘roadmap’.

·     Why strategies are important – how failing to plan = planning to fail.

·     How businesses need to be proactive instead of just reactive.

·     How businesses need a plan in place, in order to know what they’re doing.

·     Communication is key.

·     How to set goals and objectives using the SMART method.

·     How starting with ‘why’ is best.

·     Why you need to be clear on who you are as a business.

·     About value proposition.

·     How consistency instills trust.

·     Tips on formulating strategy.

·     Understanding positioning in the market – and how to differentiate from competitors.

·     How to decide on a budget.

·     Where content fits into your marketing strategy.

·     How analysing results of marketing strategy is vital.

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