In this episode you’ll hear:

·     A synopsis of traditional marketing, and how it compares and contrasts to digital marketing.

·     How traditional marketing doesn’t have the appeal it used to have, because of alternative methods around now, that weren’t 15+ years ago.

·     Whether or not traditional is overpriced, for underwhelming attention, because it’s hard to track and quantify money spent. Are companies pumping money into traditional and able to justify the spend?

·     Do we, as marketers and businesses, just ‘do things because we’ve always done them’?

·     Do marketing methods depend on age bracket or generation? Does TV suit a certain demographic that may be slightly older, where a TikTok ad might be targeted to a younger audience?

·     How ads and jingles some generations grew up listening to on the radio and TV are still there, but they are now consumed differently.

·     Are people picking up newspapers specifically to read ads? The answer if no, Social Media Marketing allows you to be in the right place at the right time, in front of a targeted audience, where traditional marketing doesn’t allow you to pick and choose who can see your ads.

·     How there is still a resistance towards social media, and needing to see a physical advert or hear it on the radio. (Nearly proof)

·     Are businesses throwing away ad budget and is it a vicious cycle?

·     A discussion on ‘print’, and whether or not it’s still relevant, and how maybe print could be effective and we could see surges, as it’s so scarce at the moment.

How a marketing mix is probably the best way to go, but the ratios (marketing to digital) will change for each company

Hosted on Acast. See acast.com/privacy for more information.