In this episode, Darren & Sinéad chat about:

·     Some interesting figures about websites.

·     How important it is to have a website, and even more so, a good one.

·     How having a functional, well designed and optimised website with high quality and relevant information is now absolutely necessary, and how not having one could be a ‘red flag’ for your business.

·     How consistently updating a website with content like blogs, can improve your SEO, your positioning with Google, and how not updating a website will make you rank lower in search engines.

·     How SEO works.

·     When people discover you or see your ads on social media, they are expecting to follow up and head over to a website.

·     Over 90% of people, have already done some research on your company online, before they contact you.

·     Your credibility can be effected by how well your website functions, “how legitimate is this company?”

·     How having a mobile-optimised website, is even important now, more than ever. Web designers are often now designing the website for the mobile first, and for desktop after. A complete flip from maybe 10+ years ago.

·     The importance of homepages, and how long it takes someone to ‘make up their mind’ on your business, depending on your homepage/website as a whole.

·     Some ‘no-nos’ when it comes to websites.

·     What your websites needs to do for your customers and for you as a business.

·     Tone of voice, and it’s importance throughout your marketing and ensuring it carries over to your website.

·     How ‘Ask Paul’ has changed his tone of voice, as a financial consultant, and how it’s helped him to differentiate himself from his competitors and break the mould.

·     How good web design = better user experience.

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