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A Little Marketing: A Podcast with Nikki and Mark
A Little Marketing: A Podcast With Nikki and Mark
53 episodes
2 days ago
Small Moves with Big Impact! A Little Marketing is a weekly show where marketing experts Nikki and Mark and their guest experts share bite-sized pieces of information that small business owners can take and quickly implement (without a ton of time or money!) to start seeing results, fast. Topics range from social media, to product management, to employee engagement, securing funding, and so much more.
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Small Moves with Big Impact! A Little Marketing is a weekly show where marketing experts Nikki and Mark and their guest experts share bite-sized pieces of information that small business owners can take and quickly implement (without a ton of time or money!) to start seeing results, fast. Topics range from social media, to product management, to employee engagement, securing funding, and so much more.
Show more...
Marketing
Business
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036: Landing Pages: What They Are and Why You Need One with Guest Expert Michelle Leech - A Little Marketing
A Little Marketing: A Podcast with Nikki and Mark
26 minutes 34 seconds
2 years ago
036: Landing Pages: What They Are and Why You Need One with Guest Expert Michelle Leech - A Little Marketing

Nikki and Mark chat with Michelle Leech all about using digital strategies (including landing pages, automations, and content marketing) to increase client retention and boost your overall revenue in any business– whether that’s online, service-based, or physical products. You can contact Michelle for support at https://twopathsco.com/

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About Nikki Gillingham and ⁠⁠Blue Whale Communications⁠⁠ in Kelowna, BC

Nikki gained valuable experience in change management, stakeholder and employee engagement, content marketing strategy and development, social media and digital marketing, and branding from a career that started in the corporate world; working for public and private sector organizations of all sizes. In 2017, Nikki founded Blue Whale Communications, a boutique marketing agency specializing in helping small-medium-sized businesses and entrepreneurs improve their online brand awareness, reputation, and authority. 

With so many fish in the sea, we help you position yourself as the leading industry expert in your waters. 

Services include: 

+Marketing Strategy and Fractional CMO Services 

+Review Management Services 

+Google Business Profile Management and other local listings strategies 

+Done-For-You Content Creation (including social media management, blog writing, email marketing, and more) 

+Coaching (ask about our low-cost Marketing Expert On-Demand membership or one-on-one strategy calls) 

Blue Whale works with businesses in all industries, with experience in metal recycling, laser and aesthetics, marketing, aviation, employee benefits, workplace safety, insurance, financial services, real estate, information technology, theatre, film, pool and spa, warehouse logistics, leadership development, and many more. 

About Mark Goren and ⁠⁠10|20 Marketing⁠⁠ in Montreal, Quebec:

Mark is passionate about helping small business owners succeed online. Throughout his career in marketing and communications strategy, analysis and content creation, some of his biggest accomplishments have come from showing local business owners that little wins can add up to big ones when you work through an online marketing strategy. 

Mark has also gained great satisfaction helping these same clients solve problems that they have discovered while examining their own web presence, whether it be coaching them on how to respond to reviews, moving misplaced pins on online maps, suppressing inaccurate or dated listings, or simply being there to lend an ear. 

Mark is a specialist in using online software tools to enhance his skill set and has relationships and licenses with vendors across several disciplines – including Uberall, BirdEye, Brandwatch and others – which he uses to the benefit of his clients. He currently spends his time helping business owners with 1 to 49 locations claim their online business listings, listen to customer feedback via online reviews and social media listening, and build their web presence through local directory marketing, social media, and online marketing strategy development. 

Small businesses Mark has helped include Green Rebel, Sunshine Leisurescapes, Maxillo Tandem, Montauk Sofa, Green Mile Chrysler, Pret Auto Express, Pret Auto Partez, Concept Kia Dorval, Centaur Theatre, GSA & Associates, Cameo Collection, NH Salvage, Harry Toulch Optometrist, Aspirateur VacuPro, Papillon Foods, Modanessa, Globe Metal, Pizza Prima, Codell Audio, Premier Ostomy Centre, PCN Maison and many others. 

10|20 Marketing also operates as a full-service marketing agency offering lower-cost services, including marketing and digital strategies, paid media management (search and social), social media marketing, brand strategy. We also believe in measuring all our work to show results and adjust campaigns. Companies we help include Canlak Coatings, SDVoE Alliance, Air Transat, Ford Canada, Centennial Academy, Core Benefits, DE Systems, Sutherland Global Services, D-BOX Technologies, and others.


A Little Marketing: A Podcast with Nikki and Mark
Small Moves with Big Impact! A Little Marketing is a weekly show where marketing experts Nikki and Mark and their guest experts share bite-sized pieces of information that small business owners can take and quickly implement (without a ton of time or money!) to start seeing results, fast. Topics range from social media, to product management, to employee engagement, securing funding, and so much more.