Sophie Lee, founder of Electric Peach, shares her journey of becoming a radical entrepreneur and the importance of questioning the status quo. She discusses her rebellious nature from a young age and how it has evolved into a more considered approach to making a social and environmental impact through her work.

Sophie also opens up about her personal struggles with addiction and how it has shaped her empathy and passion for de-stigmatising conversations around mental health and addiction.

She shares the story of firing her clients and the transformative effect it had on her business.

Overall, Sophie emphasises the need to be true to oneself and stand up for what is right. As the founder of Electric Peach, she shares her journey of rebranding her business and the work she's proud of, including a research project for the UN on the climate crisis.

She discusses the importance of changing the narrative around the climate crisis to inspire action and the need for personalised communication. Sophie also shares her thoughts on being a B Corp and the challenges of upholding holistic impact.

She offers advice on supporting colleagues struggling with addiction and emphasises the importance of creating a safe and non-judgmental environment.

Key takeaways:

• Questioning the status quo and challenging the way things have always been done is essential for creating positive change.
• Personal struggles and experiences can shape empathy and a passion for making a difference in areas like mental health and addiction.
• Firing clients who are not aligned with your values and goals can lead to transformative opportunities and growth.
• Being true to oneself and standing up for what is right is a radical act that can have a significant impact. Changing the narrative around the climate crisis is crucial to inspire action.
• Personalised communication that speaks to individuals' needs and lives is more effective than a blame-focused approach.
• Being a B Corp is about prioritising social and sustainable impact, but there are challenges in upholding holistic impact.
• Creating a safe and non-judgmental environment is key to supporting colleagues struggling with addiction.
• Allowing ourselves and others to shine fully as we are and embracing diversity is a radical change for the world.

Sophie on linkedin: https://www.linkedin.com/in/sophieturton/

Visit: https://electricpeach.co.uk/

Rob on linkedin: https://www.linkedin.com/in/rob-warren/

Want to appear? Email podcast@standingongiants.com