What do Hulk Hogan, Swampy the eco-warrior, and crushing rocks in Canada have in common? They’re all part of the wonderfully radical story of Ben Wynn, founder of GLAD Climate Club, and our guest on this episode of A Little Bit Radical.
Ben tells host Rob Fawkes how he went from nearly impaling a famous protester on a sledgehammer stake (true story) to building a scalable climate movement that lets anyone contribute to greenhouse gas removal for the cost of a coffee. Along the way, we talk about why tree-planting isn’t enough, the real reason climate comms fail, and how enhanced rock weathering might just save us all.
It’s hopeful, clever, and a little bit radical—just the way we like it.
In this episode:
How a near-death encounter with Swampy (yes, the Swampy) made Ben rethink his career
Why construction was too slow for him—and climate change is way too urgent
How GLAD Climate Club lets anyone remove greenhouse gases from the atmosphere
Enhanced rock weathering explained (yes, it’s a thing—and it’s amazing)
Why tree-planting won’t save us (and what might)
Why we need hope and inspiration, not fear and shame, to drive climate action
How your £1 a week actually works—and where the money goes
The cathedral mindset: building something that will outlive you
Why imitation is innovation (and how to copy creatively)
Further Reading
GLAD Climate Club – Start your £1-a-week climate action
Enhanced Rock Weathering – Go deep on Wikipedia
John Harrison and the Longitude Prize – Inspiration from Yorkshire’s original radical
Connect With Ben
Follow Rob on LinkedIn: Rob Fawkes
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