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A Life In Marketing
Dr Tom Bowden-Green and Dr Hanne Knight
16 episodes
1 month ago
Suso (Susan) O'Brien has held marketing roles at some of the world's most famous brands, including several years as Brand Director at Sky, and her most recent role as Global CMO at Just Eat. From telephone calls in New York taxis, to hiring Snoop Dogg and Katy Perry to front the Just Eat adverts, Suso talks us through her career - and it's not all glamourous! She explains how she climbed the first rungs on the career ladder, as well as the need to be resilient and focus on long-term brand out...
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Marketing
Business
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All content for A Life In Marketing is the property of Dr Tom Bowden-Green and Dr Hanne Knight and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.
Suso (Susan) O'Brien has held marketing roles at some of the world's most famous brands, including several years as Brand Director at Sky, and her most recent role as Global CMO at Just Eat. From telephone calls in New York taxis, to hiring Snoop Dogg and Katy Perry to front the Just Eat adverts, Suso talks us through her career - and it's not all glamourous! She explains how she climbed the first rungs on the career ladder, as well as the need to be resilient and focus on long-term brand out...
Show more...
Marketing
Business
Episodes (16/16)
A Life In Marketing
Susan O'Brien - Sky, Amazon, BBC, and Just Eat
Suso (Susan) O'Brien has held marketing roles at some of the world's most famous brands, including several years as Brand Director at Sky, and her most recent role as Global CMO at Just Eat. From telephone calls in New York taxis, to hiring Snoop Dogg and Katy Perry to front the Just Eat adverts, Suso talks us through her career - and it's not all glamourous! She explains how she climbed the first rungs on the career ladder, as well as the need to be resilient and focus on long-term brand out...
Show more...
1 month ago
26 minutes

A Life In Marketing
Melanie Nicholas - Universal Pictures, Odeon, and Handpicked Hotels...
Melanie Nicholas has held roles that many marketers dream of, including Managing Director at Universal Pictures, Marketing Director at Polygram, and Head of Brand at Odeon Cinemas. Mel is at least part of the reason you know about movies such as Fast and Furious, Despicable Me, and the Jason Bourne series. Mel has worked with, and for, some huge brands and very famous celebrities. She talks us through the challenges and pressures of her various roles, and parellels with wider mark...
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1 month ago
38 minutes

A Life In Marketing
Gareth Helm - McDonalds, Innocent, Zoopla and more...
Gareth Helm has had a stellar career in marketing, including roles at some of the world's biggest brands. Most recently he was Chief Marketing Officer for McDonalds, and then Chief Marketing Officer at Homeserve. His career though has included roles with Innocent Drinks, Zoopla, Nestle and Unilever among others. Wow! Gareth is now a non-executive director and provides career development and strategic advice through a project called Sideminds. He has also found time to write an award-winning...
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4 months ago
33 minutes

A Life In Marketing
Digital marketing simulation with Louis Havriliuc
Louis Havriliuc has created an amazing digital marketing simulation tool called Simbound. If you want to find out how to undertake an effective digital marketing campaign, Simbound is a great way to learn. The online platform allows learners to create a range of digital marketing tools and experiment with different techniques to understand their effectiveness. We discuss the aims and purpose of Simbound with Louis, and his plans to keep developing the tool to consider aspec...
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7 months ago
18 minutes

A Life In Marketing
Social media content for TV shows, with Jenny Novitzky
Jenny Novitzky makes social media content for some of the UK's top TV shows. Her work as a senior digital producer has included content for The Great British Bake Off, The Great British Sewing Bee, The Great Pottery Throw Down and The Piano. In fact, Jenny has appeared on more series of Bake Off than Mary Berry, Mel and Sue! The chances are, many of you have seen and engaged with Jenny's content. We chat to Jenny about the importance of adjusting content to different platforms, se...
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8 months ago
33 minutes

A Life In Marketing
Building (and selling) a digital marketing agency with Jon Payne
We chat with Jon Payne, an entrepreneur in the world of digital marketing. Jon wears various hats, including being the founder of the successful Bristol agency Noisy Little Monkey, a RevOps freelance consultant, the former host of the popular Digital Gaggle events, and now one of the driving forces behind Building Brands. Jon shares some of the lessons he's learned over the years, as well as discussing the origin and growth of Building Brands. He also tells us what RevOps is...
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10 months ago
41 minutes

A Life In Marketing
Digital storytelling with Stephen Hobbs
We chat with Stephen Hobbs, an expert in digital storytelling. Stephen is a respected and experienced marketer who has worked with many household brands including Google, Volvo and O2. We discuss the importance of content and storytelling in the age of AI. Stephen tells us that his initial career as a journalist gives him a slightly different perspective on the world of marketing. You can connect with Stephen here: https://www.linkedin.com/in/shobbsy/ We discuss a couple...
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11 months ago
37 minutes

A Life In Marketing
Marketing analytics with Jill Quick
We chat with Google Analytics expert Jill Quick about the importance of collecting and analysing the right data. Jill tells us why it marketers should take a strategic approach to measurement, and why she called her business The Coloring In Department. You can connect with Jill here: https://www.linkedin.com/in/jillquick01/ You will also find plenty of further resources on Jill's website: https://www.thecoloringindepartment.com/ Jill also refers to a free online GA4 course on Wix ...
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1 year ago
42 minutes

A Life In Marketing
Building Brands Bristol 2024
In this episode, recorded in the Bristol Business School studio, we speak to five of the presenters from the Building Brands Conference in Bristol. Each guest gave a quick summary of the main points from their presentations, as well as telling us a little bit about what their work in digital marketing involves. Our guests are (in order of appearance): 1. Heather Murray, AI for Non-Techies: Why AI doesn't need to be daunting 2. Harry Cobbold, Unfold: The importance of user-experience 3. Maret...
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1 year ago
38 minutes

A Life In Marketing
Advertising on social media with Vasia Apostolaki
This is a great discussion with Vasia Apostolaki, an expert in social media advertising. Vasia is an account director at dentsu international in London, with particular experience working with luxury brands. We discuss why social media advertising is so effective, ethical issues, and areas for future development. As usual we also discuss some interesting academic research in this area. You can connect with Vasia on LinkedIn: https://www.linkedin.com/in/apostolaki/ Please also share and su...
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1 year ago
25 minutes

A Life In Marketing
Using AI in marketing with James Vincent
We sit down with digital marketing consultant, James Vincent, to discuss his expertise in artificial intelligence (AI). James is also a digital marketing lecturer and a PhD student studying the use of artificial intelligence in marketing. James refers to some AI tools that he is currently working with, as well as reflecting on some of the points from his recent TedX Talk about ethics and AI. As always, Hanne and I also discuss some of the latest research relating to this week's topic ...
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1 year ago
40 minutes

A Life In Marketing
The evolution of SEO with Luke Whitaker
As always, Hanne and I discuss relevant academic research that caught our attention – this time research looking at how different demographic groups use search engines. We then chat to Luke Whitaker, Senior SEO Consultant at Organic, about search engine optimisation (SEO). Luke tells us about his passion for educating people about SEO. We also discuss recent changes to the Google algorithm, his advice for smaller businesses trying to attract traffic on search engines...
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1 year ago
32 minutes

A Life In Marketing
Effective websites and ethical behaviour with Ryan Webb
In this episode we chat to a conversion optimisation expert, Ryan Webb, about his work in making websites more commercially effective. With more than 20 years of experience, Ryan is a recognised expert in this field and has worked with a wide range of clients. Ryan shares his 4-point plan for reviewing and improving websites, as well as explaining his decision to become a B Corp and to generally consider the impact of his work from an ethical perspective. As always, Hanne and I also d...
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1 year ago
36 minutes

A Life In Marketing
Communicating creatively with Ross Middleham
We chat to Ross Middleham, Creative Lead at the Met Office. How does he encourage the Met Office to engage a wide range of audiences creatively? How can he be creative when communicating online around serious issues such as the weather and climate change? How does he deal with negativity around these issues? Does he have any tips for marketers and communicators when trying to think creatively? So many questions, and around 30 minutes to answer them! As al...
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1 year ago
31 minutes

A Life In Marketing
Social media expert Luan Wise
In this first full episode we chat to social media expert Luan Wise about her new book. Among our topics of conversation, we discuss the fundamental principles of using any social media platform for marketing, the difference between 'digital immigrants' and 'digital natives', and Luan's own route to becoming a social media consultant. We begin this episode with a quick summary of some interesting academic research that caught our attention, relating to digital behaviour. Luan's book ...
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1 year ago
34 minutes

A Life In Marketing
An introduction to the podcast
1 year ago
9 minutes

A Life In Marketing
Suso (Susan) O'Brien has held marketing roles at some of the world's most famous brands, including several years as Brand Director at Sky, and her most recent role as Global CMO at Just Eat. From telephone calls in New York taxis, to hiring Snoop Dogg and Katy Perry to front the Just Eat adverts, Suso talks us through her career - and it's not all glamourous! She explains how she climbed the first rungs on the career ladder, as well as the need to be resilient and focus on long-term brand out...