This year John Derian celebrates 30 years of his eponymous boutique and antiques shop on 2nd Street in New York City's East Village neighborhood. His path took him from a creatively inspired childhood in Massachusetts to New York City as an adult where he built a design and retail business from scratch. He's known for finding antique illustrations and extending their life and enjoyment by applying them on glass objects through the craft of decoupage. The John Derian retail ...
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This year John Derian celebrates 30 years of his eponymous boutique and antiques shop on 2nd Street in New York City's East Village neighborhood. His path took him from a creatively inspired childhood in Massachusetts to New York City as an adult where he built a design and retail business from scratch. He's known for finding antique illustrations and extending their life and enjoyment by applying them on glass objects through the craft of decoupage. The John Derian retail ...
Episode 10 | An Artfully Built Business with Joelle Hoverson, Artist and Founder of Purl Soho
A Life Creative Podcast
1 hour
5 months ago
Episode 10 | An Artfully Built Business with Joelle Hoverson, Artist and Founder of Purl Soho
In this episode, we sit down with Joelle Hoverson, founder of Purl Soho, to talk about how her background as a painter led her to build one of the most beloved knitting and craft brands in the country. Joelle shares how she went from studying painting at the San Francisco Art Institute and earning her MFA at Yale to freelancing for Martha Stewart Living, where a new passion for knitting took root. We discuss how, in 2002, she opened a small yarn shop in SoHo with no formal business training—t...
A Life Creative Podcast
This year John Derian celebrates 30 years of his eponymous boutique and antiques shop on 2nd Street in New York City's East Village neighborhood. His path took him from a creatively inspired childhood in Massachusetts to New York City as an adult where he built a design and retail business from scratch. He's known for finding antique illustrations and extending their life and enjoyment by applying them on glass objects through the craft of decoupage. The John Derian retail ...
