Join Claudia Romo Edelman a, a staunch advocate for Hispanics in America and founder of We Are All Human, and Cynthia Kleinbaum Milner, Co-Host of "A LA LATINA."
Why "A LA LATINA”?: Despite Latinas representing a significant 9% of the US population, they hold a mere 2% of senior executive roles. This podcast aims to bridge that divide. Spotlighting Latinas making waves in the corporate realm, this platform offers a deep dive into their authentic journeys, shares wisdom from industry behemoths like Coca-Cola, NFL, and Spotify, and delivers actionable strategies tailored for success — the Latina way.
Inside Every Episode:
Discover stories of Latinas who've carved a niche for themselves in the corporate sphere.
Gain expert perspectives on surmounting biases and challenges in the corporate world.
Equip yourself with actionable strategies, fostering professional growth while cherishing your cultural roots.
Tune in for a weekly blend of inspiration, guidance, and a front-row seat to witness Latinas redefining the corporate playbook — all "A LA LATINA" style!
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Join Claudia Romo Edelman a, a staunch advocate for Hispanics in America and founder of We Are All Human, and Cynthia Kleinbaum Milner, Co-Host of "A LA LATINA."
Why "A LA LATINA”?: Despite Latinas representing a significant 9% of the US population, they hold a mere 2% of senior executive roles. This podcast aims to bridge that divide. Spotlighting Latinas making waves in the corporate realm, this platform offers a deep dive into their authentic journeys, shares wisdom from industry behemoths like Coca-Cola, NFL, and Spotify, and delivers actionable strategies tailored for success — the Latina way.
Inside Every Episode:
Discover stories of Latinas who've carved a niche for themselves in the corporate sphere.
Gain expert perspectives on surmounting biases and challenges in the corporate world.
Equip yourself with actionable strategies, fostering professional growth while cherishing your cultural roots.
Tune in for a weekly blend of inspiration, guidance, and a front-row seat to witness Latinas redefining the corporate playbook — all "A LA LATINA" style!
29 - Sofia Hernández / Global Head of Business Marketing, TikTok
A LA LATINA
28 minutes 24 seconds
1 year ago
29 - Sofia Hernández / Global Head of Business Marketing, TikTok
In this inspiring episode of "A LA LATINA," Claudia Romo Edelman and Cynthia Kleinbaum Milner welcome Sofia Hernandez, Global Head of Business Marketing at TikTok. With over 18 years of experience leading iconic marketing campaigns for Fortune 500 companies like P&G, J&J, Netflix, and Spotify, Sofia shares her journey of blending authenticity with innovative marketing strategies that drive culture both on and off the platform.
Passionate about fostering inclusion, Sofia is part of the elite 1% of Latina executives in tech, committed to integrating diversity, equity, and inclusion into every facet of her work—from hiring practices to marketing strategies.
A social justice advocate at heart, Sofia also co-founded the apparel line Black on Black BK, promoting messages of equality and empowerment. Here the three takeaways of the incredible conversation
Key Takeaways:
Bringing Your Authentic Self to Work: Discover the true meaning of authenticity in the workplace and how it can unlock your potential and foster creativity.
Marketing for Latinos: Learn why marketing is a powerful career path for Latinos, who are not just consumers but creators of culture.
The Power of Connection: Understand how building a robust network can open doors, as demonstrated by Sofia’s impressive career trajectory.
Join us for this empowering conversation and gain insights to thrive as your authentic self in every aspect of life!
Listen to the extended video version of this episode on our YouTube Channel: https://www.youtube.com/@ALaLatinaPodcast/videos
Visit our website to nominate yourself or another Latina to be on the podcast: alalatina.com
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A LA LATINA
Join Claudia Romo Edelman a, a staunch advocate for Hispanics in America and founder of We Are All Human, and Cynthia Kleinbaum Milner, Co-Host of "A LA LATINA."
Why "A LA LATINA”?: Despite Latinas representing a significant 9% of the US population, they hold a mere 2% of senior executive roles. This podcast aims to bridge that divide. Spotlighting Latinas making waves in the corporate realm, this platform offers a deep dive into their authentic journeys, shares wisdom from industry behemoths like Coca-Cola, NFL, and Spotify, and delivers actionable strategies tailored for success — the Latina way.
Inside Every Episode:
Discover stories of Latinas who've carved a niche for themselves in the corporate sphere.
Gain expert perspectives on surmounting biases and challenges in the corporate world.
Equip yourself with actionable strategies, fostering professional growth while cherishing your cultural roots.
Tune in for a weekly blend of inspiration, guidance, and a front-row seat to witness Latinas redefining the corporate playbook — all "A LA LATINA" style!
