THE TIPPING POINT: HOW LITTLE THINGS CAN MAKE A BIG DIFFERENCE by Malcolm Gladwell

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A. Idle Book Reviews

A. Idle

81 episodes

1 week ago

Take a journey with me each week into a different book. I break down the structure and impact, closing it out with a personal review.

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Take a journey with me each week into a different book. I break down the structure and impact, closing it out with a personal review.

Books

Arts

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THE TIPPING POINT: HOW LITTLE THINGS CAN MAKE A BIG DIFFERENCE by Malcolm Gladwell

A. Idle Book Reviews

35 minutes 37 seconds

2 years ago

THE TIPPING POINT: HOW LITTLE THINGS CAN MAKE A BIG DIFFERENCE by Malcolm Gladwell

The tipping point is the catalyst for any epidemic. Gladwell explains the science behind word of mouth & Paul Revere’s successful journey; the power of context & the Zimbardo experiment; and the stickiness factor & Sesame Street’s successful curation. Ultimately, the Tipping Point preemptively foretold why Social Media Influencers would be successful & necessary for the corporate ecosystem.

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