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A Golden Success with Lisa Macale
Lisa Macale
75 episodes
2 months ago
What it really looks like to run our biggest Golden Brands event yet... From the sleepless nights worrying about 150 goodie bags fitting into a Kia Carnival (yes, I actually Googled van boot sizes) to the $67,000 price tag that still terrifies me - this is the raw, messy, exciting behind-the-scenes of building a conference at this level. In this episode I share: Why I’ve chosen not to sell a single thing at this year’s event (yep, zero ROI)The pressure, stress, and fears that come with ...
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Marketing
Business,
Entrepreneurship
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What it really looks like to run our biggest Golden Brands event yet... From the sleepless nights worrying about 150 goodie bags fitting into a Kia Carnival (yes, I actually Googled van boot sizes) to the $67,000 price tag that still terrifies me - this is the raw, messy, exciting behind-the-scenes of building a conference at this level. In this episode I share: Why I’ve chosen not to sell a single thing at this year’s event (yep, zero ROI)The pressure, stress, and fears that come with ...
Show more...
Marketing
Business,
Entrepreneurship
https://is1-ssl.mzstatic.com/image/thumb/Podcasts221/v4/8f/db/fa/8fdbfa24-f6cf-aef4-e1d2-0af4a7682cf6/mza_11119300839274478053.jpg/600x600bb.jpg
Ep.69 - You’re Spending Too Much Time Creating Content
A Golden Success with Lisa Macale
17 minutes
5 months ago
Ep.69 - You’re Spending Too Much Time Creating Content
If it feels like you’re spending hours creating content that’s not leading to sales... you’re not alone. And you’re probably not doing anything wrong… you just might be focusing your energy in the wrong place. In today’s episode, I’m chatting about something I’ve been hearing over and over again from Golden Brands members: Google Ads and SEO are working, while Meta Ads and endless content creation? Not so much. Let’s talk about: ✔️ Why content isn’t always the thing that converts ...
A Golden Success with Lisa Macale
What it really looks like to run our biggest Golden Brands event yet... From the sleepless nights worrying about 150 goodie bags fitting into a Kia Carnival (yes, I actually Googled van boot sizes) to the $67,000 price tag that still terrifies me - this is the raw, messy, exciting behind-the-scenes of building a conference at this level. In this episode I share: Why I’ve chosen not to sell a single thing at this year’s event (yep, zero ROI)The pressure, stress, and fears that come with ...