Rebranding any global brand is a challenge, but especially in fintech where trust is non-negotiable. How do you approach rebranding a financial giant like PayPal? Andrea Trabucco-Campos, Partner at Pentagram, reveals how trust wasn’t just a goal for the brand’s audiences, but was a guiding principle within the design process itself. To see the change of brand for yourself, visit achangeofbrand.com or follow us on Instagram @achangeofbrand. Created by Matchstic (matchstic.com / @matchstichouse...
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Rebranding any global brand is a challenge, but especially in fintech where trust is non-negotiable. How do you approach rebranding a financial giant like PayPal? Andrea Trabucco-Campos, Partner at Pentagram, reveals how trust wasn’t just a goal for the brand’s audiences, but was a guiding principle within the design process itself. To see the change of brand for yourself, visit achangeofbrand.com or follow us on Instagram @achangeofbrand. Created by Matchstic (matchstic.com / @matchstichouse...
Rebranding any global brand is a challenge, but especially in fintech where trust is non-negotiable. How do you approach rebranding a financial giant like PayPal? Andrea Trabucco-Campos, Partner at Pentagram, reveals how trust wasn’t just a goal for the brand’s audiences, but was a guiding principle within the design process itself. To see the change of brand for yourself, visit achangeofbrand.com or follow us on Instagram @achangeofbrand. Created by Matchstic (matchstic.com / @matchstichouse...
A Change of Brand
Rebranding any global brand is a challenge, but especially in fintech where trust is non-negotiable. How do you approach rebranding a financial giant like PayPal? Andrea Trabucco-Campos, Partner at Pentagram, reveals how trust wasn’t just a goal for the brand’s audiences, but was a guiding principle within the design process itself. To see the change of brand for yourself, visit achangeofbrand.com or follow us on Instagram @achangeofbrand. Created by Matchstic (matchstic.com / @matchstichouse...
