Rebranding any global brand is a challenge, but especially in fintech where trust is non-negotiable. How do you approach rebranding a financial giant like PayPal? Andrea Trabucco-Campos, Partner at Pentagram, reveals how trust wasn’t just a goal for the brand’s audiences, but was a guiding principle within the design process itself. To see the change of brand for yourself, visit achangeofbrand.com or follow us on Instagram @achangeofbrand. Created by Matchstic (matchstic.com / @matchstichouse...
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Rebranding any global brand is a challenge, but especially in fintech where trust is non-negotiable. How do you approach rebranding a financial giant like PayPal? Andrea Trabucco-Campos, Partner at Pentagram, reveals how trust wasn’t just a goal for the brand’s audiences, but was a guiding principle within the design process itself. To see the change of brand for yourself, visit achangeofbrand.com or follow us on Instagram @achangeofbrand. Created by Matchstic (matchstic.com / @matchstichouse...
Bonus: Best and Worst Brand Writing of 2024 with Carissa Justice
A Change of Brand
45 minutes
8 months ago
Bonus: Best and Worst Brand Writing of 2024 with Carissa Justice
We’re stepping into the overlooked and underappreciated world of verbals to reflect on the best (and worst) brand writing of 2024. From one-off campaigns to full verbal identities, which brands made this year’s naughty and nice lists? To weigh in on the good, the bad, and the missed opportunities is Carissa Justice, Founder of The Subtext, an online destination by and for writers, amplifying unique voices and fresh perspectives.To see more of the brands discussed today, visit achangeofbrand.c...
A Change of Brand
Rebranding any global brand is a challenge, but especially in fintech where trust is non-negotiable. How do you approach rebranding a financial giant like PayPal? Andrea Trabucco-Campos, Partner at Pentagram, reveals how trust wasn’t just a goal for the brand’s audiences, but was a guiding principle within the design process itself. To see the change of brand for yourself, visit achangeofbrand.com or follow us on Instagram @achangeofbrand. Created by Matchstic (matchstic.com / @matchstichouse...
