Send us a text How did Boeing transform from an engineering powerhouse willing to bet the company on revolutionary aircraft into one where engineers feared speaking up about safety concerns? This episode examines the 25-year cultural shift following the McDonnell Douglas merger that led to the 737 MAX crashes, killing 346 people. From Bill Allen's audacious 707 and 747 programs to the geographic separation of executives from engineers, we trace the decisions prioritizing speed and cost over t...
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Send us a text How did Boeing transform from an engineering powerhouse willing to bet the company on revolutionary aircraft into one where engineers feared speaking up about safety concerns? This episode examines the 25-year cultural shift following the McDonnell Douglas merger that led to the 737 MAX crashes, killing 346 people. From Bill Allen's audacious 707 and 747 programs to the geographic separation of executives from engineers, we trace the decisions prioritizing speed and cost over t...
Send us a text After 99 years of guarding their secret formula, Coca-Cola made the boldest move in consumer goods history. When Pepsi's taste tests revealed that consumers preferred their sweeter formula 57% of the time, Coca-Cola panicked and took the unthinkable step – they altered their sacred recipe. In this episode of "A Case Study in Corporate Fear," host Taras Wayner examines how fear transformed the world's most successful beverage company into the architect of its near destruction. F...
A Case Study In Corporate Fear
Send us a text How did Boeing transform from an engineering powerhouse willing to bet the company on revolutionary aircraft into one where engineers feared speaking up about safety concerns? This episode examines the 25-year cultural shift following the McDonnell Douglas merger that led to the 737 MAX crashes, killing 346 people. From Bill Allen's audacious 707 and 747 programs to the geographic separation of executives from engineers, we trace the decisions prioritizing speed and cost over t...
