Send us a text How did Boeing transform from an engineering powerhouse willing to bet the company on revolutionary aircraft into one where engineers feared speaking up about safety concerns? This episode examines the 25-year cultural shift following the McDonnell Douglas merger that led to the 737 MAX crashes, killing 346 people. From Bill Allen's audacious 707 and 747 programs to the geographic separation of executives from engineers, we trace the decisions prioritizing speed and cost over t...
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Send us a text How did Boeing transform from an engineering powerhouse willing to bet the company on revolutionary aircraft into one where engineers feared speaking up about safety concerns? This episode examines the 25-year cultural shift following the McDonnell Douglas merger that led to the 737 MAX crashes, killing 346 people. From Bill Allen's audacious 707 and 747 programs to the geographic separation of executives from engineers, we trace the decisions prioritizing speed and cost over t...
Send us a text While many have called Jaguar's rebrand "the worst marketing decision they'd ever seen" and declared it "brand suicide," it just may be Jaguar's bravest business decision in decades. In this episode of "A Case Study in Corporate Fear," host Taras Wayner examines how a brand that once epitomized independence became trapped in automotive purgatory with zero profitability and a rapidly aging customer base. And how, for over fifty years, Jaguar consistently chose fear over courage ...
A Case Study In Corporate Fear
Send us a text How did Boeing transform from an engineering powerhouse willing to bet the company on revolutionary aircraft into one where engineers feared speaking up about safety concerns? This episode examines the 25-year cultural shift following the McDonnell Douglas merger that led to the 737 MAX crashes, killing 346 people. From Bill Allen's audacious 707 and 747 programs to the geographic separation of executives from engineers, we trace the decisions prioritizing speed and cost over t...
