This week, Ariel, Rick, David, and Ripley are back with a wrist-worn whirlwind of hilarity, horology, and Hungarian heroes. This week's ceremonial clap-in goes to the Sowind Group for being one of Switzerland's "best managed companies". (We are just as confused as you are). Ariel gets serious with a thought-provoking take on how luxury brands are selling “desirability” while consumers crave substance and value. Is the era of genuine innovation behind us? Hungarian folklore meets watch industry vengeance: Goose Boy vs the world! Which brand is the goose-avenging, underdog legend of horology? And why might it be Vortic? The team also spirals into AI-generated visual horrors involving a well known watch media brand founder hugging Ariel courtside, a watch named "Peripheral Salmon" (yes, really), and taupe being tragically declared “essential.” Some of the crew profess their love for bund straps, David insists on changing the name of a popular weekly segment to “Hit, Miss, Maybe, Kill it with FIRE” (thanks, Spongebob), and so much more on this week’s episode of the aBlogtoWatch Podcast.

Check out this week’s sponsors:

Marathon Watch - https://www.marathonwatch.com/

Ace Jewelers - https://www.acejewelers.com/