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A Bad Girl's Guide to Business
Ebony Lewkovitz and Rachana Patel
8 episodes
4 days ago
Some believe you have to choose: be the 'professional woman' or the 'bad girl.' You're either disciplined or a free spirit, brainsmart or streetsmart. We’re here to tell you that you can be both. Hosted by founders Rachana Patel from Zekari Consulting and Ebony Lewkovitz from Eden Communications, a Bad Girl’s Guide to Business is a podcast for bad bitches who want to create lives they love and incredible businesses.
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Entrepreneurship
Business
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All content for A Bad Girl's Guide to Business is the property of Ebony Lewkovitz and Rachana Patel and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.
Some believe you have to choose: be the 'professional woman' or the 'bad girl.' You're either disciplined or a free spirit, brainsmart or streetsmart. We’re here to tell you that you can be both. Hosted by founders Rachana Patel from Zekari Consulting and Ebony Lewkovitz from Eden Communications, a Bad Girl’s Guide to Business is a podcast for bad bitches who want to create lives they love and incredible businesses.
Show more...
Entrepreneurship
Business
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7. How to Get Your Brand Noticed Without a PR Agency
A Bad Girl's Guide to Business
44 minutes 26 seconds
11 months ago
7. How to Get Your Brand Noticed Without a PR Agency

Want to get your brand in the spotlight without hiring a pricey PR agency? You don’t have to wait for Forbes to come knocking. In today’s episode, Ebony shares her insider secrets to crafting a brand story that captivates your audience and creates new opportunities. She’ll teach you a foolproof formula to describe who you are, what you do, and why people should care. Plus, she shares practical strategies for creating compelling online content that attracts customers, investors, and collaborators, all without breaking the bank.


Formula:

Describe yourself, + your ideal costumer + outcome that you’re helping them achieve


Resources mentioned: Simon Sinek Start With Why book https://simonsinek.com/books/start-with-why/ Tommy clark from Compound Linkedin https://www.linkedin.com/in/tclarkmedia/ Savannah Jordan - Running with Wolves podcast https://open.spotify.com/show/7tVW441riIJddCyE41zFYG Big Magic by Elizabeth Gilbert book https://www.elizabethgilbert.com/books/big-magic/

A Bad Girl's Guide to Business
Some believe you have to choose: be the 'professional woman' or the 'bad girl.' You're either disciplined or a free spirit, brainsmart or streetsmart. We’re here to tell you that you can be both. Hosted by founders Rachana Patel from Zekari Consulting and Ebony Lewkovitz from Eden Communications, a Bad Girl’s Guide to Business is a podcast for bad bitches who want to create lives they love and incredible businesses.