Use This Content Team Playbook (with Head of Content @ Mutiny)

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95% Content

Erik Jacobson from Hatch

25 episodes

3 days ago

95% Content is a show for B2B content teams who want to build trust with the 95% of buyers who are out-of-market today, but will be ready to buy in the future. You can call it many different things: content marketing, demand creation, brand marketing, dark social, or zero-click content. No matter what you call it, the goal is the same. You want to reach future buyers on the social and content platforms they hang out on every single day, and in a way that compels them to want to work with you when they’re ready. We’re going to cover how B2B companies can win with things like: organic social, short-form video, podcasting, YouTube, newsletters, webinars, and communities. Because the best way to win today is to already be on your buyers short-list the day they decide they need a solution. On this show hosted by Erik Jacobson, we’re going to explore how B2B content teams can do exactly that.

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Marketing

Business

Use This Content Team Playbook (with Head of Content @ Mutiny)

95% Content

49 minutes

11 months ago

Use This Content Team Playbook (with Head of Content @ Mutiny)

In this episode of 95% Content, Erik Jacobson (CEO of Hatch.fm) talks with Stewart Hillhouse (Head of Content at Mutiny).

Stewart shares strategies for using AI to make content creation faster and more efficient without sacrificing quality. He also shares the exact content playbook they are using at Mutiny that has helped build their brand into one of the most well known companies in B2B.

Here’s what you’ll learn in this episode:

The 3 key roles for an AI-driven content team
How to build repeatable content formats and styles
Why "always-on" content is non-negotiable
The importance of pairing campaigns with consistent content
How Mutiny used a creative campaign to activate target accounts
Measuring content success
Why content is still the most effective way to scale B2B marketing

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95% Content is brought to you by Hatch.

Hatch is a video-first content agency that creates short-form video content, video podcasts, original video series, and YouTube videos for B2B companies. Visit www.hatch.fm to learn more.