10 Timeless Content Marketing Principles (with Dave Gerhardt)

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95% Content

Erik Jacobson from Hatch

25 episodes

3 days ago

95% Content is a show for B2B content teams who want to build trust with the 95% of buyers who are out-of-market today, but will be ready to buy in the future. You can call it many different things: content marketing, demand creation, brand marketing, dark social, or zero-click content. No matter what you call it, the goal is the same. You want to reach future buyers on the social and content platforms they hang out on every single day, and in a way that compels them to want to work with you when they’re ready. We’re going to cover how B2B companies can win with things like: organic social, short-form video, podcasting, YouTube, newsletters, webinars, and communities. Because the best way to win today is to already be on your buyers short-list the day they decide they need a solution. On this show hosted by Erik Jacobson, we’re going to explore how B2B content teams can do exactly that.

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Marketing

Business

10 Timeless Content Marketing Principles (with Dave Gerhardt)

95% Content

53 minutes

7 months ago

10 Timeless Content Marketing Principles (with Dave Gerhardt)

In this episode of 95% Content, Erik Jacobson welcomes back Dave Gerhardt (Founder of Exit Five) to discuss timeless content and marketing principles that never change, even as technology and trends change.

Here’s the topics and principles Erik and Dave discuss in this episode:

Knowing your customer and audience better than anyone else
Being able to tell a clear, compelling story
The power of simple messaging (like Drift's "No Forms" positioning)
The importance of content feedback loops
Building a memorable brand
Entertainment vs. education content
"Unscalable" content can create scalable word-of-mouth
The advantage of showing up consistently with your content over time
Being creative with your content rather than copying competitors
Focusing deeply on one channel rather than trying to be everywhere
Measuring what matters

This episode is brought to you by Hatch.

Hatch is a video-first content agency that creates short-form video content, video podcasts, and YouTube videos for B2B companies who want to run an efficient content engine and be seen as the #1 choice to future buyers.

To learn more, go to hatch.fm