Jonathan Mast sits down with Aleric Heck, founder of AdOutreach, to discuss the future of YouTube advertising and how AI is transforming ad targeting—without losing the human connection that builds real trust and authority online. Topics covered: • How AI is changing the landscape of ad targeting and personalization • Why human-made, authentic video content still outperforms automation • How to build authority and trust through genuine storytelling on camera • The future of YouTube ads and how to stay ahead of algorithm shifts • Strategies to combine AI efficiency with authentic human creativity Aleric shares insights from helping thousands of entrepreneurs and brands scale with YouTube ads that convert by leading with authenticity, not gimmicks. If you want to understand how to harness AI while keeping your marketing real, this episode will help you master the balance between technology and human connection.