Jonathan Mast talks with Mariana Henninger from BrandMagnetic about the power of genuine human connection in business and how to build trust with your audience long before you ever make an offer. Topics covered: • Why connection matters more than conversion in today’s market • How to communicate as a human, not a salesperson • The one simple technique that makes your audience want to buy before you sell • How to attract loyal customers by leading with authenticity and empathy Mariana shares insights from years of helping brands craft powerful, magnetic messaging that turns followers into fans and buyers into advocates. If you want to stand out in a noisy digital world and create a brand people feel connected to, this episode will show you how. Subscribe for more expert conversations on communication, branding, and the future of authentic marketing. #MarianaHenninger #BrandMagnetic #AuthenticMarketing #BrandConnection #HumanConnection #Storytelling #JonathanMast