In this episode of 909Exec, host Den Jones sits down with Karen Kerr, the co-founder of Tethered, a unique mindfulness app inspired by the rich heritage and serene landscapes of Scotland.
Join us as Karen shares her personal journey from a creative career in Scotland to launching a groundbreaking app that connects users to mindfulness through cultural narratives.
Discover how Tethered is disrupting the mindfulness industry with its high retention rates and personalized content, and learn about the challenges and triumphs of bringing a Scottish-inspired app to a global audience.
Whether you're an executive seeking mental clarity or someone interested in the intersection of culture and mindfulness, this episode offers valuable insights and inspiration.
Main Topics Covered
Mindfulness and Connection:
Discussion on how Tethered aims to make mindfulness more accessible by connecting users to Scottish culture and heritage.
Karen's Personal Journey:
Insights into Karen's career path, personal challenges, and how they shaped her approach to mindfulness.
App Development and Market Strategy:
The challenges and successes in developing Tethered, including its high retention rates and plans for expansion.
Cultural Influence:
The role of Scottish culture in the app's content and its appeal to a global audience, particularly in the US.
Future Plans:
Expansion strategies, including introducing Tethered to other cultures and seeking investment to grow the app's reach.