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Short tips about how to get the most from your B2B content marketing, brand awareness, and lead nurturing efforts
90 Second Content Marketing Lesson - Lead Scoring Part 1
90 Second Content Marketing Lessons
2 minutes 13 seconds
10 years ago
90 Second Content Marketing Lesson - Lead Scoring Part 1
This lesson is the introduction to lead scoring - the practice that
allows you to put all the demographic and tracking data you're
accumulating about customers to work. Lead scores separate the fully
engaged prospects from the mildly interested, allowing you to follow-up
with the most likely buyers. More details about lead scoring are coming
in the next few lessons.
90 Second Content Marketing Lessons
Short tips about how to get the most from your B2B content marketing, brand awareness, and lead nurturing efforts
