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Short tips about how to get the most from your B2B content marketing, brand awareness, and lead nurturing efforts
90 Second Content Marketing Lesson: Email List Deadwood
90 Second Content Marketing Lessons
3 minutes 11 seconds
9 years ago
90 Second Content Marketing Lesson: Email List Deadwood
Sorry to break this to you, but there's probably a good portion of your email list that has lost interest. Neglecting to look at metrics and weed out the disengaged might make you feel good about the size of the list, but there are some long-term negative effects to consider.
We rarely think about pruning the list, but it's pretty important. Continually sending to people who don't open your emails damages your reputation as a sender and is just asking for spam complaints.
90 Second Content Marketing Lessons
Short tips about how to get the most from your B2B content marketing, brand awareness, and lead nurturing efforts
