All content for 90 Second Content Marketing Lessons is the property of Print/Mail Consultants and is served directly from their servers
with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.
Short tips about how to get the most from your B2B content marketing, brand awareness, and lead nurturing efforts
90 Second Content Marketing Lesson - Lead Scoring Part 4
90 Second Content Marketing Lessons
2 minutes 53 seconds
10 years ago
90 Second Content Marketing Lesson - Lead Scoring Part 4
We haven’t really talked about what to do
with lead scores after you’ve gone to the trouble to set up the mechanism to
compile them. That’s what this lesson is about. The whole idea of
scoring leads is to be able to tell when a prospect has likely advanced to the
next level of the buying cycle.
90 Second Content Marketing Lessons
Short tips about how to get the most from your B2B content marketing, brand awareness, and lead nurturing efforts
