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Short tips about how to get the most from your B2B content marketing, brand awareness, and lead nurturing efforts
90 Second Content Marketing Lesson: Content Marketing ROI
90 Second Content Marketing Lessons
8 minutes 25 seconds
8 years ago
90 Second Content Marketing Lesson: Content Marketing ROI
There's no doubt about it. Computing ROI for a content marketing program is tricky. There are measurements and metrics to gauge audience consumption, but expressing the impact of those actions in dollars is practically impossible.
This episode is in our new format. It's a lot longer than 90 seconds but I've taken the time to point out ways that content marketing affects your business and how you might go about assessing the value of those effects for yourself.
90 Second Content Marketing Lessons
Short tips about how to get the most from your B2B content marketing, brand awareness, and lead nurturing efforts
