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90 Day Scaling System Podcast
Mark Vurnum
74 episodes
5 months ago

Are you a small or medium-sized business owner looking to unlock the secret to rapid scale in profits and sales? Look no further! Welcome to "The 90 Day Scaling System Podcast" with your host, Mark Vurnum.


In this podcast we dive deep into the transformative power of the '90-Day Scaling Quadrant'. Discover the FOUR 'hidden' scale levers within your own business that can double your sales and profits in 90 days or less.


We'll guide you through the strategic framework that will revolutionize the way you approach scaling your business.


Join us as we explore actionable strategies specifically tailored for small and medium-sized businesses. Learn how to:


  • Dramatically increase your profits
  • Cost effective customer acquisition strategies
  • Simple client retention strategies
  • Acquiring and leveraging other peoples assets and business for rapid scale
  • And so much more...


If you are a business that wants to grow and frustrated then this works for ANY business, in ANY industry!


Your Host: Mark Vurnum, a seasoned business growth expert, will be your guide, providing practical insights, success stories, and step-by-step guidance for implementing these strategies. Having worked with over 7,000 business owners, Mark will guide you with a touch of fun and excitement, each episode will leave you inspired and equipped with the tools you need to take your business to the next level.


Don't miss out on this opportunity to learn how to double your business in just 90 days. Subscribe now to "The 90 Day Scaling System Podcast" and join the community of ambitious business owners who are ready to unlock their potential for rapid growth.


Remember, success is just one strategic move away. It's time to scale smarter!


Hosted on Acast. See acast.com/privacy for more information.

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Entrepreneurship
Business,
Marketing
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All content for 90 Day Scaling System Podcast is the property of Mark Vurnum and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.

Are you a small or medium-sized business owner looking to unlock the secret to rapid scale in profits and sales? Look no further! Welcome to "The 90 Day Scaling System Podcast" with your host, Mark Vurnum.


In this podcast we dive deep into the transformative power of the '90-Day Scaling Quadrant'. Discover the FOUR 'hidden' scale levers within your own business that can double your sales and profits in 90 days or less.


We'll guide you through the strategic framework that will revolutionize the way you approach scaling your business.


Join us as we explore actionable strategies specifically tailored for small and medium-sized businesses. Learn how to:


  • Dramatically increase your profits
  • Cost effective customer acquisition strategies
  • Simple client retention strategies
  • Acquiring and leveraging other peoples assets and business for rapid scale
  • And so much more...


If you are a business that wants to grow and frustrated then this works for ANY business, in ANY industry!


Your Host: Mark Vurnum, a seasoned business growth expert, will be your guide, providing practical insights, success stories, and step-by-step guidance for implementing these strategies. Having worked with over 7,000 business owners, Mark will guide you with a touch of fun and excitement, each episode will leave you inspired and equipped with the tools you need to take your business to the next level.


Don't miss out on this opportunity to learn how to double your business in just 90 days. Subscribe now to "The 90 Day Scaling System Podcast" and join the community of ambitious business owners who are ready to unlock their potential for rapid growth.


Remember, success is just one strategic move away. It's time to scale smarter!


Hosted on Acast. See acast.com/privacy for more information.

Show more...
Entrepreneurship
Business,
Marketing
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E74: Scaling Using Meta Ads - Don't Case Leads... Do This Instead
90 Day Scaling System Podcast
4 minutes 47 seconds
1 year ago
E74: Scaling Using Meta Ads - Don't Case Leads... Do This Instead

Why Meta Ads Can Scale Your Business.. But Not Just Get You Leads..

The digital marketing landscape is evolving, and Meta Ads are at the forefront of this transformation. They can turn the tide from lead chasing to appointment setting:

  • Highly Targeted Audiences: Reach those most likely to book thanks to Meta’s robust targeting capabilities.
  • Intent-Focused Campaigns: Create campaigns aimed at getting bookings, not just leads.
  • Engagement Tracking: Use Meta's analytics to track how users interact with your ads and optimize for better appointment conversion rates.


Crafting Meta Ad Campaigns for Appointments

Here’s a strategic approach to crafting Meta Ads campaigns:


Define Your Objective

  • Clear Call-To-Action (CTA): Your ad must focus on one thing - booking an appointment.
  • Value Proposition: Highlight the unique benefits of an appointment with your business.

Target the Right Audience

  • Customer Personas: Use detailed personas for precise targeting.
  • Lookalike Audiences: Find new prospects similar to your best clients with Meta's lookalike audiences.

Design Engaging Creatives

  • Visual Appeal: Use high-quality visuals to capture and keep attention.
  • Compelling Copy: Address the viewer’s needs and how your solution fits.


Optimize the Booking Experience

  • Frictionless Flow: Make the journey from ad to appointment booking smooth.
  • Mobile Optimization: Ensure the booking process is easy on mobile devices.


The 90 Day Meta Ads Appointment-Scaling Plan

Let’s outline a 90-day plan to grow your business through Meta Ads focused on appointment bookings:


Phase 1: Campaign Foundation (Days 1-30)

  1. Market Research: Determine where your ideal clients are on Meta platforms.
  2. Ad Development: Craft ads that resonate with your audience.
  3. Booking System Integration: Implement a booking system that’s reliable and user-friendly.


Phase 2: Campaign Launch and Optimization (Days 31-60)

  1. Soft Launch: Begin with a modest budget to gather data.
  2. Analyse and Adjust: Refine your ads using Meta’s analytics for better performance.
  3. Scale Budget: Increase spending on ads that are performing well.


Phase 3: Refinement and Expansion (Days 61-90)

  1. Data-Driven Decisions: Adjust your strategy based on the data collected.
  2. A/B Testing: Test different ad elements to discover what works best.
  3. Expand Reach: Use successful data patterns to target new audiences.


Measuring Success

To evaluate the effectiveness of your Meta Ads campaigns:

  • Appointment Rates: Track the number of appointments from the ads.
  • Conversion Rates: Measure the percentage of ad viewers who book.
  • Customer Acquisition Cost (CAC): Assess the cost to acquire a customer via your ads.
  • Return on Ad Spend (ROAS): Determine the revenue from appointments relative to ad expenditure.



Hosted on Acast. See acast.com/privacy for more information.

90 Day Scaling System Podcast

Are you a small or medium-sized business owner looking to unlock the secret to rapid scale in profits and sales? Look no further! Welcome to "The 90 Day Scaling System Podcast" with your host, Mark Vurnum.


In this podcast we dive deep into the transformative power of the '90-Day Scaling Quadrant'. Discover the FOUR 'hidden' scale levers within your own business that can double your sales and profits in 90 days or less.


We'll guide you through the strategic framework that will revolutionize the way you approach scaling your business.


Join us as we explore actionable strategies specifically tailored for small and medium-sized businesses. Learn how to:


  • Dramatically increase your profits
  • Cost effective customer acquisition strategies
  • Simple client retention strategies
  • Acquiring and leveraging other peoples assets and business for rapid scale
  • And so much more...


If you are a business that wants to grow and frustrated then this works for ANY business, in ANY industry!


Your Host: Mark Vurnum, a seasoned business growth expert, will be your guide, providing practical insights, success stories, and step-by-step guidance for implementing these strategies. Having worked with over 7,000 business owners, Mark will guide you with a touch of fun and excitement, each episode will leave you inspired and equipped with the tools you need to take your business to the next level.


Don't miss out on this opportunity to learn how to double your business in just 90 days. Subscribe now to "The 90 Day Scaling System Podcast" and join the community of ambitious business owners who are ready to unlock their potential for rapid growth.


Remember, success is just one strategic move away. It's time to scale smarter!


Hosted on Acast. See acast.com/privacy for more information.