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90 Day Scaling System Podcast
Mark Vurnum
74 episodes
5 months ago

Are you a small or medium-sized business owner looking to unlock the secret to rapid scale in profits and sales? Look no further! Welcome to "The 90 Day Scaling System Podcast" with your host, Mark Vurnum.


In this podcast we dive deep into the transformative power of the '90-Day Scaling Quadrant'. Discover the FOUR 'hidden' scale levers within your own business that can double your sales and profits in 90 days or less.


We'll guide you through the strategic framework that will revolutionize the way you approach scaling your business.


Join us as we explore actionable strategies specifically tailored for small and medium-sized businesses. Learn how to:


  • Dramatically increase your profits
  • Cost effective customer acquisition strategies
  • Simple client retention strategies
  • Acquiring and leveraging other peoples assets and business for rapid scale
  • And so much more...


If you are a business that wants to grow and frustrated then this works for ANY business, in ANY industry!


Your Host: Mark Vurnum, a seasoned business growth expert, will be your guide, providing practical insights, success stories, and step-by-step guidance for implementing these strategies. Having worked with over 7,000 business owners, Mark will guide you with a touch of fun and excitement, each episode will leave you inspired and equipped with the tools you need to take your business to the next level.


Don't miss out on this opportunity to learn how to double your business in just 90 days. Subscribe now to "The 90 Day Scaling System Podcast" and join the community of ambitious business owners who are ready to unlock their potential for rapid growth.


Remember, success is just one strategic move away. It's time to scale smarter!


Hosted on Acast. See acast.com/privacy for more information.

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Entrepreneurship
Business,
Marketing
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All content for 90 Day Scaling System Podcast is the property of Mark Vurnum and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.

Are you a small or medium-sized business owner looking to unlock the secret to rapid scale in profits and sales? Look no further! Welcome to "The 90 Day Scaling System Podcast" with your host, Mark Vurnum.


In this podcast we dive deep into the transformative power of the '90-Day Scaling Quadrant'. Discover the FOUR 'hidden' scale levers within your own business that can double your sales and profits in 90 days or less.


We'll guide you through the strategic framework that will revolutionize the way you approach scaling your business.


Join us as we explore actionable strategies specifically tailored for small and medium-sized businesses. Learn how to:


  • Dramatically increase your profits
  • Cost effective customer acquisition strategies
  • Simple client retention strategies
  • Acquiring and leveraging other peoples assets and business for rapid scale
  • And so much more...


If you are a business that wants to grow and frustrated then this works for ANY business, in ANY industry!


Your Host: Mark Vurnum, a seasoned business growth expert, will be your guide, providing practical insights, success stories, and step-by-step guidance for implementing these strategies. Having worked with over 7,000 business owners, Mark will guide you with a touch of fun and excitement, each episode will leave you inspired and equipped with the tools you need to take your business to the next level.


Don't miss out on this opportunity to learn how to double your business in just 90 days. Subscribe now to "The 90 Day Scaling System Podcast" and join the community of ambitious business owners who are ready to unlock their potential for rapid growth.


Remember, success is just one strategic move away. It's time to scale smarter!


Hosted on Acast. See acast.com/privacy for more information.

Show more...
Entrepreneurship
Business,
Marketing
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E58: Breaking the Commoditisation Curse - Why Your Pricing Doesn't Matter
90 Day Scaling System Podcast
4 minutes 12 seconds
1 year ago
E58: Breaking the Commoditisation Curse - Why Your Pricing Doesn't Matter

Understanding Commoditisation

Commoditisation is the process where products or services become virtually identical in consumers' eyes, resulting in price wars and diminishing margins. To secure profitability and foster growth, breaking out of this cycle is essential.


Why Commoditisation Is a Trap

  • Profit Margin Squeeze: Price competition hits profits first and hardest.
  • Brand Dilution: When products are seen as replaceable, the unique value of a brand fades.
  • Innovation Stagnation: Cost-cutting could take precedence over innovation.


Strategies to Escape the Commoditisation Trap

  • Innovate Constantly: Stand out with unique features or services.
  • Enhance Quality: High quality can command a higher price.
  • Niche Market Focus: Dominate by specializing in a particular market segment.
  • Customer Relationship: Cultivate loyalty with unmatched customer service.
  • Brand Storytelling: Connect with customers on an emotional level through your brand's story.
  • Bundling and Packaging: Offer a distinctive mix of products or services.
  • Leverage Technology: Add unique value through technology that's not easily copied.


Implementing Strategies Without Price Wars

  • Value Proposition Communication: Communicate the distinctive benefits that warrant a higher price.
  • Education-Based Marketing: Teach customers about the advantages of your offerings.
  • Customer Feedback Integration: Leverage customer insights to enhance your value proposition.


Challenges in Overcoming Commoditisation

  • Customer Perception: Alter customer focus from price to value.
  • Competitor Reaction: Stay ahead as competitors try to imitate your value propositions.
  • Cost Management: Add value without substantially increasing costs.


Measuring Success Beyond Commoditisation

  • Price Elasticity: Measure customer response to price changes when you add value.
  • Market Share: Observe market share shifts due to your differentiation efforts.
  • Brand Equity: Evaluate your brand's mental presence compared to competitors.


Real-World Examples of Escaping the Commoditisation Curse

Imagine a coffee brand that chooses not to compete with everyday coffee producers but instead specializes in fair-trade and organic products, underlining ethical sourcing and health benefits, allowing for a premium pricing model.


Or a tech company that creates a proprietary software platform with unmatched features, carving out a distinctive niche and breaking free from commoditisation.


In Conclusion

To transcend the commoditisation curse is to pivot from price competition to competing on unique, differentiating value. It's about innovation, specialization, and cultivating a brand that resonates with customers.


Hosted on Acast. See acast.com/privacy for more information.

90 Day Scaling System Podcast

Are you a small or medium-sized business owner looking to unlock the secret to rapid scale in profits and sales? Look no further! Welcome to "The 90 Day Scaling System Podcast" with your host, Mark Vurnum.


In this podcast we dive deep into the transformative power of the '90-Day Scaling Quadrant'. Discover the FOUR 'hidden' scale levers within your own business that can double your sales and profits in 90 days or less.


We'll guide you through the strategic framework that will revolutionize the way you approach scaling your business.


Join us as we explore actionable strategies specifically tailored for small and medium-sized businesses. Learn how to:


  • Dramatically increase your profits
  • Cost effective customer acquisition strategies
  • Simple client retention strategies
  • Acquiring and leveraging other peoples assets and business for rapid scale
  • And so much more...


If you are a business that wants to grow and frustrated then this works for ANY business, in ANY industry!


Your Host: Mark Vurnum, a seasoned business growth expert, will be your guide, providing practical insights, success stories, and step-by-step guidance for implementing these strategies. Having worked with over 7,000 business owners, Mark will guide you with a touch of fun and excitement, each episode will leave you inspired and equipped with the tools you need to take your business to the next level.


Don't miss out on this opportunity to learn how to double your business in just 90 days. Subscribe now to "The 90 Day Scaling System Podcast" and join the community of ambitious business owners who are ready to unlock their potential for rapid growth.


Remember, success is just one strategic move away. It's time to scale smarter!


Hosted on Acast. See acast.com/privacy for more information.