Season 2 of “80/20 with ParetoHealth” launches with a discussion on the state of medical literacy and care navigation (aka care coordination) today. Justin Holland and Doug Morse-Schindler of HealthJoy explain how technology can build bridges in the massive healthcare ecosystem and where it falls short. We also rant about the pitfalls of self-diagnosing on Google and the immense potential of a revenue stream tied to sleepless nights caused by WebMD. Finally, we learn that building appropriate and valuable tech solutions requires layers of thought, partnerships, and room for customization. Simply put, we confirm that healthcare is never one-size-fits-all, not even in the digital space.