Here's What's Burning Your Marketing Budget: Most entrepreneurs are throwing money at the wrong channels. LinkedIn outreach? Ignored. Cold email? Spam folder. Facebook ads? Scroll past. The problem isn't your offer. It's your positioning. In this episode, I break down a Dan Kennedy story about a literal house fire that reveals the exact moment someone goes from "annoying pest" to "welcomed guest"—and how you can engineer that same transformation in your marketing. What...
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Here's What's Burning Your Marketing Budget: Most entrepreneurs are throwing money at the wrong channels. LinkedIn outreach? Ignored. Cold email? Spam folder. Facebook ads? Scroll past. The problem isn't your offer. It's your positioning. In this episode, I break down a Dan Kennedy story about a literal house fire that reveals the exact moment someone goes from "annoying pest" to "welcomed guest"—and how you can engineer that same transformation in your marketing. What...
Here's What's Burning Your Marketing Budget: Most entrepreneurs are throwing money at the wrong channels. LinkedIn outreach? Ignored. Cold email? Spam folder. Facebook ads? Scroll past. The problem isn't your offer. It's your positioning. In this episode, I break down a Dan Kennedy story about a literal house fire that reveals the exact moment someone goes from "annoying pest" to "welcomed guest"—and how you can engineer that same transformation in your marketing. What...
