Here's What's Burning Your Marketing Budget: Most entrepreneurs are throwing money at the wrong channels. LinkedIn outreach? Ignored. Cold email? Spam folder. Facebook ads? Scroll past. The problem isn't your offer. It's your positioning. In this episode, I break down a Dan Kennedy story about a literal house fire that reveals the exact moment someone goes from "annoying pest" to "welcomed guest"—and how you can engineer that same transformation in your marketing. What...
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Here's What's Burning Your Marketing Budget: Most entrepreneurs are throwing money at the wrong channels. LinkedIn outreach? Ignored. Cold email? Spam folder. Facebook ads? Scroll past. The problem isn't your offer. It's your positioning. In this episode, I break down a Dan Kennedy story about a literal house fire that reveals the exact moment someone goes from "annoying pest" to "welcomed guest"—and how you can engineer that same transformation in your marketing. What...
161. Meeting Your Audience Where They Are: Mastering Connection and Storytelling
7-Figure Mentor
18 minutes
2 years ago
161. Meeting Your Audience Where They Are: Mastering Connection and Storytelling
In today's episode, we dive into the importance of connecting with your audience by sharing relatable stories and experiences. Learn the art of storytelling, how to meet your audience where they are, and show them what's possible. We'll discuss the techniques to deepen rapport and trust, the three phases of storytelling, and why details matter in your message.IntroductionImpromptu recording after a coaching callThe key phrase: "Meet your audience where they are, but show them what's possible....
7-Figure Mentor
Here's What's Burning Your Marketing Budget: Most entrepreneurs are throwing money at the wrong channels. LinkedIn outreach? Ignored. Cold email? Spam folder. Facebook ads? Scroll past. The problem isn't your offer. It's your positioning. In this episode, I break down a Dan Kennedy story about a literal house fire that reveals the exact moment someone goes from "annoying pest" to "welcomed guest"—and how you can engineer that same transformation in your marketing. What...
