Here's What's Burning Your Marketing Budget: Most entrepreneurs are throwing money at the wrong channels. LinkedIn outreach? Ignored. Cold email? Spam folder. Facebook ads? Scroll past. The problem isn't your offer. It's your positioning. In this episode, I break down a Dan Kennedy story about a literal house fire that reveals the exact moment someone goes from "annoying pest" to "welcomed guest"—and how you can engineer that same transformation in your marketing. What...
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Here's What's Burning Your Marketing Budget: Most entrepreneurs are throwing money at the wrong channels. LinkedIn outreach? Ignored. Cold email? Spam folder. Facebook ads? Scroll past. The problem isn't your offer. It's your positioning. In this episode, I break down a Dan Kennedy story about a literal house fire that reveals the exact moment someone goes from "annoying pest" to "welcomed guest"—and how you can engineer that same transformation in your marketing. What...
155. Easy to Follow 7 "Cs" to Storytelling for Business
7-Figure Mentor
15 minutes
2 years ago
155. Easy to Follow 7 "Cs" to Storytelling for Business
In this episode, Deven Rodriguez, the founder of Storypreneur, teaches business owners how to use the same seven-step storytelling framework that is used by your favorite speakers, shows, and movies to grow their businesses with storytelling. The framework includes the relatable main character, a challenge or obstacle, internal pain, crossroads, consequence, contemplation, and clarification. This episode is essential for those who want to learn how to leverage storytelling to scale their busi...
7-Figure Mentor
Here's What's Burning Your Marketing Budget: Most entrepreneurs are throwing money at the wrong channels. LinkedIn outreach? Ignored. Cold email? Spam folder. Facebook ads? Scroll past. The problem isn't your offer. It's your positioning. In this episode, I break down a Dan Kennedy story about a literal house fire that reveals the exact moment someone goes from "annoying pest" to "welcomed guest"—and how you can engineer that same transformation in your marketing. What...
