A journey across Africa through the lens of the evergreen Four P's of Marketing - Product, Price, Place and Promotion.
In this series we travel the African continent, talking to marketing professionals about their individual experiences across brands and platforms. We explore the many successes, occasional disappointments and of course a few surprises - No Passport or Visa required.
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A journey across Africa through the lens of the evergreen Four P's of Marketing - Product, Price, Place and Promotion.
In this series we travel the African continent, talking to marketing professionals about their individual experiences across brands and platforms. We explore the many successes, occasional disappointments and of course a few surprises - No Passport or Visa required.
We touch down in Accra, Ghana - from surfing to ice-cream and brands - we cover it all.
54&4
A journey across Africa through the lens of the evergreen Four P's of Marketing - Product, Price, Place and Promotion.
In this series we travel the African continent, talking to marketing professionals about their individual experiences across brands and platforms. We explore the many successes, occasional disappointments and of course a few surprises - No Passport or Visa required.
