Today Guest: Associate Director of Marketing West Virginia U- Corie Apodaca

Today’s guest has built her career from the ground up starting at Syracuse University Athletics, where she helped boost Women's Soccer attendance by 26%, created cross-platform marketing campaigns, and led a 50+ person intern team in enhancing the gameday experience.

From there, she took her talents to the University of New Mexico, where she increased Volleyball attendance by a staggering 179%, grew the athletics app’s user base by 22%, and brought new life to the Lobo brand through social media, email marketing, and hands-on fan engagement.

At Long Beach State, she continued raising the bar overseeing marketing for Baseball, Women’s Volleyball, and Women’s Basketball. Under her leadership, Baseball attendance jumped 54%, and she managed digital strategy that skyrocketed Instagram engagement by more than900%.

And now, at West Virginia University, she’s redefiningwhat’s possible in sports marketing. Since June 2023, she’s led efforts that increased Women’s Basketball attendance by 40%, doubled season ticket sales, and drove $15 million in football revenue—the second highest in program history. Her digital and email campaigns alone helped produce over $2.4 million in ticket revenue in 2024.

From creative campaigns to data-driven results, she’s a powerhouse in collegiate athletics.

Follow and like this podcast as well as leave questions in the comments that may be answered on future episodes. Connect with us on our social platforms and website LinkedIn: https://www.linkedin.com/company/athletic-career-consulting/ and Instagram as well as X: @athcareerpod.5 Tips and Tricks: for Careers in Athletics Podcast is a show hosted by Dr. Morey Mossovitz and Jen Albanese.Each episode invites a person in an athletic career and asks them their five best tips and tricks for working in athletics.