This week’s Five-Star Weekly Briefing highlights current trends, investments, and developments in the hotel sector. Marriott International acquires tech-forward brand citizenM 🏨, while TFE Hotels gears up for its UK debut with new Adina properties 🇬🇧. Travel + Leisure Co. expands with the launch of Accor Vacation Club Asia Pacific 🌏 and unveils a luxe revamp of Club Wyndham Mission Beach 🌴. Dusit International debuts its ninth brand, Dusit Hotels, and Salter Brothers reimagine Milton Park as Ardour Milton Park Bowral 🛁. We also highlight 1834 Hotels taking over resorts on K’gari 🏝️, BIG4 reaching 300 parks 🛶, and Seibu Prince Hotels entering Vietnam 🇻🇳. The “coolcation” trend is heating up ❄️ with MGallery leading the charge, Traveloka lands in Australia 🇦🇺, and Langham Hotels completes its global Pink Run 🎀. On the tech front, Travel Outlook’s AI agent Annette 🤖 is redefining guest service.