Going behind-the-scenes at the new event experience where sport meets entertainment, lifestyle and culture.4se Material is a podcast series in which we explore some of the many stories at the intersection of four key pillars: sport, entertainment, lifestyle and culture. Through a series of audio-documentaries, we discuss formative moments in the development of these independent industries – specifically where they cross over for business (or societal) impact. But for this month, we a have different type of 4se Material episode.The team have been in NYC for the big launch of 4SE New York following a pilot event experience last year. In the episode, Leaders Editorial Director James Emmett and Content Director David Cushnan elaborate on the intentions and objectives of 4se, and identify and discuss key themes and takeaways from the sessions – all followed by an insightful conversation with Elke Jones, Chief Strategy Officer at GMR Marketing. The analysis also features snippets from the on-stage content, featuring speakers such as Eli Manning, Fat Joe, the CMO of New Balance and the VP Creative of New Era.Editor's Note: This was recorded on site, so there may be some slight distortion in the audio, but this should not take away from your listening experience.