In Today's Episode our guest is Kasper Brandi Petersen, co-founder and CEO at LABFRESH, the Amsterdam based fashion tech brand pioneering odor resistant, stain repellent menswear. Kasper has turned failure into fuel: after burning millions in his first venture, he pivoted to build LABFRESH into one of Europe’s most crowdfunded consumer brands. In this episode you’ll discover how to start a company, build a startup, and make money in business without relying on venture capital. Kasper shares his journey of entrepreneurship, including how to launch a startup, how to build a business from scratch, and the real cost of getting timing wrong. Whether you’re an aspiring founder or ready to scale your side hustle, tune in for actionable lessons on crowdfunding, product market fit, lean growth, and legacy building.   This episode in not the typical fake success stories and instead one grounded in real struggle's and strategy of an Entrepreneur. Enjoy the Episode!   Timestamps:(00:00) - Trailer(01:12) - Experience of First Crowdfunding(03:12) - Was there Self Doubt Initially(04:34) - Was Labfresh Viral videos Strategic or Luck?(07:14) - How to Predict best timing for Launch?(08:39) - Being Pioneer vs First Mover(14:00) – From Visionary to Operator(17:00) – The Birth of Labfresh(21:00) – Technology, Crowdfunding & Community(28:00) – Setbacks & Growth Challenges(33:00) – Adapting Through Crisis(37:00) – Founders, Partnerships & Balance(43:00) – The Future of Fashion ------------------------------------- Connect with Kasper: Instagram : https://www.instagram.com/kasperbrandi Linkedin: https://www.linkedin.com/in/kasperbrandi/ Website : https://labfresh.nl/   Follow the 301 Podcast: Instagram: https://www.instagram.com/301podcast Marcus: https://www.instagram.com/themarcusengel   🎧 Listen on Spotify, Apple Podcasts, and Google Podcasts 💌 Business inquiries: studiobooking@weare301.com